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Meta is pitching ad-free subscription tiers for Facebook and Instagram to European regulators, the Wall Street Journal reported. In the business, they call this the reverse Netflix. (We kid, we kid).<\/p>\n
The proposal comes after EU regulators ruled last year that Meta couldn\u2019t require users to opt into personalized ads through terms of service agreements. Under EU law, platforms have to provide their services even if users opt out of targeted advertising, the lifeblood of most free, digital platforms.<\/p>\n
In August, Meta proposed updates that would involve explicitly asking users for consent before collecting their data for customized ads.<\/p>\n
The subscription proposal, which the Journal said was presented to regulators in September, could be rolled out \u201cin coming months.\u201d According to the Journal, pricing differs: Access to the ad-free tier would cost about \u20ac10 a month on desktop, plus approximately \u20ac6 for each linked account. The price of the subscription would be slightly higher on mobile\u2014around \u20ac13\u2014to account for app store fees.<\/p>\n
It\u2019s unclear if regulators will accept Meta\u2019s pitch, the Journal reported.<\/p>\n
Earlier this week, TikTok confirmed that it\u2019s testing an ad-free subscription in Europe. Meanwhile, Reddit recently announced that it will no longer let users opt out of personalized ads in certain countries.<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Meta is pitching ad-free subscription tiers for Facebook and Instagram to European regulators, the Wall Street Journal reported. In the […]<\/p>\n","protected":false},"author":1,"featured_media":16163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-16162","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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