{"id":15640,"date":"2023-09-28T20:11:20","date_gmt":"2023-09-28T20:11:20","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/amazon-puts-media-buying-business-up-for-review\/"},"modified":"2023-09-28T20:11:22","modified_gmt":"2023-09-28T20:11:22","slug":"amazon-puts-media-buying-business-up-for-review","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=15640","title":{"rendered":"Amazon puts media buying business up for review"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-6c5f8bb2-1 ejIYkL\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-50d32793-12 jkiOvK inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-50d32793-12 jMVQWv inline-subscribe\">The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-50d32793-12 dKPNpD\">Amazon is putting its media buying business under an agency review, Marketing Brew has learned.<\/p>\n<p class=\"dist__StyledText-sc-50d32793-12 dKPNpD\">The company spent about $20 billion on advertising and promotions in 2022, an industry record, according to Ad Age. That means it will most likely be a hot pitch for agencies vying for its business.<\/p>\n<p class=\"dist__StyledText-sc-50d32793-12 dKPNpD\">IPG Mediabrands has served as Amazon\u2019s global media buyer since 2017, according to Ad Age. When asked for a comment from IPG, Marketing Brew was referred to an Amazon spokesperson.<\/p>\n<p class=\"dist__StyledText-sc-50d32793-12 dKPNpD\">\u201cAs part of our regular course of business, we routinely review existing business relationships with third-party vendors and partners, and based on those reviews, may decide to solicit proposals from vendors interested in working with us,\u201d Brad Glasser, an Amazon spokesperson, told Marketing Brew over email. \u201cWe look forward to the proposal process in this case and will evaluate the right next steps for our businesses once we\u2019ve reviewed submissions.\u201d<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/09\/28\/amazon-puts-media-buying-business-up-for-review?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. Amazon is putting its media buying business under an agency review, Marketing Brew has learned. The company spent about $20 billion on advertising and promotions in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-15640","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon puts media buying business up for review | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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