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AI image generators (or at least decent ones) are relatively new, leading to gray-area questions from marketers like, \u201cWhich pictures can I pull without potential copyright infringement?\u201d or \u201cWill this robot take my job?\u201d<\/p>\n
In what could be an answer to that first question, this week Getty Images unveiled an AI tool that allows customers to create images in a \u201ccommercially safe\u201d way. Generative AI by Getty Images, as it\u2019s very literally named, works with Nvidia\u2019s AI technology to create images from Getty\u2019s licensed photo library with no worries about copyright infringement.<\/p>\n
\u201cWe\u2019re excited to launch a tool that harnesses the power of generative AI to address our customers\u2019 commercial needs while respecting the intellectual property of creators,\u201d Getty Images CEO Craig Peters said in a statement.<\/p>\n
Generating revenue: <\/strong>According to Getty, content generated using the new tool will not become available in Getty Image or iStock libraries for other customers to use. Getty contributors will also be compensated when their images are used to train the generator. It\u2019s not clear yet whether contributors will have the option to opt out or limit the tool\u2019s use of their images\u2014something that artists have been fighting for with Adobe Stock\u2019s Firefly AI model.<\/p>\nAre there any limitations?<\/strong> When testing the tool, The Verge found that certain prompts\u2014like President Biden or Andy Warhol\u2014were off limits. Getty told the publication that the tool \u201cdoesn\u2019t want to manipulate or recreate real-life events.\u201d Given recent conversations around AI disclosures, The Verge also confirmed that Getty\u2019s tool watermarks content as created with AI.<\/p>\nWhat\u2019s next?<\/strong> Getty plans to release new features later this year that will allow customers to incorporate their \u201cbrand style and language\u201d into AI-generated images.<\/p>\n<\/div>\nRead the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. AI image generators (or at least decent ones) are relatively new, leading to gray-area questions from marketers like, \u201cWhich pictures can I pull without potential copyright […]<\/p>\n","protected":false},"author":1,"featured_media":15513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-15512","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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