{"id":14851,"date":"2023-09-21T15:23:22","date_gmt":"2023-09-21T15:23:22","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/congress-is-considering-a-controversial-bill-that-could-change-what-kids-see-online\/"},"modified":"2023-09-21T15:23:23","modified_gmt":"2023-09-21T15:23:23","slug":"congress-is-considering-a-controversial-bill-that-could-change-what-kids-see-online","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=14851","title":{"rendered":"Congress is considering a controversial bill that could change what kids see online"},"content":{"rendered":"

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In the fall of 2021, the Wall Street Journal reported on internal Facebook research leaked by whistleblower Frances Haugen detailing that the company knew Instagram was harmful to teenagers, but did little about it. Around that same time, Instagram acknowledged that it had recommended accounts promoting extreme dieting to accounts registered to teens, even though that goes against its policies.<\/p>\n

Now, a controversial bill called the Kids Online Safety Act (KOSA) is aiming to create restrictions for online platforms that will\u2014in theory\u2014protect kids from potentially harmful content.<\/p>\n

The bill would require companies like Instagram, TikTok, and Snap to \u201ctake reasonable measures\u2026to prevent and mitigate\u201d potential harms to users under the age of 17 (defined as minors in the bill), pointing specifically to anxiety, depression, eating disorders, bullying, and sexual exploitation. Specifically, companies would be required to design their platforms in ways that would not promote this kind of content to minors in the first place. However, the bill would not cover content that a minor \u201cdeliberately and independently\u201d searches.<\/p>\n

KOSA\u2014which would give the Federal Trade Commission and state attorneys general the ability to sue platforms\u2014would also require that platforms give kids the ability to opt out of \u201cpersonalized recommendation systems,\u201d aka algorithms, as well as include labels alongside ads shown to minors that explicitly explain why they were served that ad.<\/p>\n

Opponents have raised concerns about the bill, ranging from it potentially silencing LGBTQ+ content to censorship and impinging on freedom of speech. But, with President Biden\u2019s support, Congress could vote on the bill this fall.<\/p>\n

Are the kids alright?<\/h2>\n

KOSA was first introduced in early 2022 by Senators Marsha Blackburn and Richard Blumenthal. The bill was reintroduced this year with changes aimed at addressing some of the criticism, though some critics say it hasn\u2019t gone far enough.<\/p>\n

While KOSA should prevent kids from seeing content that could be harmful, it shouldn\u2019t prevent them from seeing \u201cresources for the prevention or mitigation\u201d of these issues, the revised version states. Still, some opponents have said this section of the bill, which falls under its \u201cduty of care\u201d provision, is too vague and broad, with too much room for interpretation.<\/p>\n

\u201cAn attorney general can simply argue, \u2018I believe that LGBTQ content makes kids depressed, or makes kids anxious,\u2019\u201d Evan Greer, director at digital rights advocacy nonprofit Fight for the Future, told Marketing Brew. Later, she added, \u201cwhat we do not support is a bill that violates the First Amendment and gives the government the power to dictate what speech young people can see on the internet.\u201d<\/p>\n

That\u2019s despite efforts between legislators and advocacy groups to change parts of the bill, work that Josh Golin, executive director of Fairplay, an advocacy group that provided feedback on and supports the bill, said has \u201cnarrowed [duty of care] in a way to make it much harder to weaponize.\u201d Some LGBTQ+ orgs, like GLAAD and the Human Rights Campaign, dropped their opposition to the bill after those changes were made, though several still oppose it, according to Vice.<\/p>\n

Another concern is how exactly companies would determine who is a minor and who isn\u2019t. For example, users must share their birthdays to sign up for online platforms like Instagram, Snap, and YouTube. But would they seek further personal information under KOSA to determine the age of a 16-year-old who\u2019s just trying to share some memes?<\/p>\n

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While supporters of the bill say tech companies likely already have enough data to reasonably determine a user\u2019s age, opponents are concerned that tech companies could instead ask for more<\/em> personal data to verify age. Legislators included a line in the bill that specifically says companies won\u2019t be required to age gate. Still, Greer said, \u201cWhat we know from experts is that there is no magical way to conduct age verification that\u2019s not privacy-invasive.\u201d<\/p>\n

In addition to receiving bipartisan support on the Hill, the bill\u2019s supporters are varied. They range from the previously mentioned president to Lizzo. Opposition includes digital rights group the Electronic Frontier Foundation\u2014which called KOSA a \u201ccensorship bill\u201d\u2014as well as the ACLU and influential tech blogger Mike Masnick, who\u2019s written several posts in opposition to the bill and has said that the legislation could see platforms \u201ctaking down any conversation about anything controversial, or that might later be tied to some sort of random harm.\u201d<\/p>\n

The IAB, a trade body that represents the digital advertising industry, opposes the bill as well. \u201cWhile IAB supports protecting children online, KOSA as currently drafted would have a devastating impact on digital advertising and the ad-supported content that children enjoy,\u201d Lartease Tiffith, EVP for Public Policy at the IAB, told us over email. \u201cAlthough its sponsors have made important changes to the bill since last Congress, there is still concern the current version could lead to arbitrary content restrictions and age-gating that would make the internet less useful for everyone.\u201d<\/p>\n

The 4As and the ANAs, other trade groups representing the ad industry, did not respond to requests for comment.<\/p>\n

Brand safe, but at what cost?<\/h2>\n

Unlike other proposed legislation that would outright ban targeted advertising to children, KOSA instead would require platforms to make clear that any ad shown to a minor is indeed, just an ad, and explain why they were shown it.<\/p>\n

In fact, some of the changes proposed in KOSA could be welcomed by advertisers, Anthony Prestia, former senior privacy counsel for Snap and head of privacy at compliance company TerraTrue, told Marketing Brew. What the bill seeks to restrict, content that \u201ccan impact mental health,\u201d Prestia said, likely isn\u2019t something marketers \u201cwant to buy ads against, anyway.\u201d<\/p>\n

\u201cThere could be some positive to this in the sense that platforms may get more strict about limiting some of this content that\u2019s not necessarily brand friendly,\u201d he said.<\/p>\n

So far, tech nonprofit think tank TechFreedom and the Center for Democracy and Technology, an internet privacy nonprofit (Golin noted to Ars Technica that \u201csubstantial financial contributions from Google and Meta\u201d may color its views), have come out against KOSA. While Google did not provide comment by publication time, Meta declined to comment on KOSA, instead providing a general statement.<\/p>\n

\u201cWe want young people to have safe, positive experiences online\u2026We refer to research, feedback from parents, teens, experts, and academics to inform our approach, and we\u2019ll continue evaluating proposed legislation and working with policymakers on these important issues,\u201d Meta spokesperson Faith Eischen said via email.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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