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Get marketing news you’ll actually want to read<\/h5>\n
The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.<\/p>\n<\/div>\n<\/div>\n
Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\nGeoff Renaud is co-founder and CMO of Invisible North, an experiential marketing agency that\u2019s worked with brands like Bumble, Klarna, and Under Armour.<\/p>\n
Favorite project you\u2019ve worked on? <\/strong>I\u2019ve been an advisor to the founder of Coachella for over 20 years. Being part of the core team and helping set the vision for the largest live music event in the world has been the most amazing part of my career. Over the years, my contributions to the festival have varied but I\u2019m really proud of the work we did together to take its Web3 strategy off the ground last year.<\/p>\nWhat\u2019s your favorite ad campaign? <\/strong>It\u2019s a classic, but Sarah McLachlan\u2019s ASPCA commercial. It has to be one of the longest-running and most successful ads of all time. From the heart-wrenching picture to the emotional lyrics, it works. They\u2019ve raised millions of dollars for homeless pets. As an animal rescuer, it just gets me every time. I want to send them more and more money whenever I see it.<\/p>\nOne thing we can\u2019t guess from your LinkedIn profile:<\/strong><\/p>\nI\u2019m a world-class harmonica player. Unfortunately, that gets less and less cool over the years, but I could play anything. I love to jam.<\/p>\n
What marketing trend are you most optimistic about? Least? <\/strong>I\u2019m most optimistic when I see how AI is going to be used to transform every aspect of business. It\u2019s going to be a wild ride. On the other hand, it\u2019s hard to watch brands try to figure out NFTs and Web3 before Web3 is figured out. It\u2019s far too early for some of these NFT marketing strategies to work. Brands need to know how to interact with consumers in a regulated manner to see success.<\/p>\nWhat\u2019s one marketing-related podcast, social account, or series you\u2019d recommend? <\/strong>The Download by MIT Technology Review. It\u2019s a fun, engaging daily must-read (other than Marketing Brew, of course). It has an incredible range of insights and news across the broad tech spectrum.<\/p>\n<\/div>\nRead the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Geoff Renaud is co-founder and CMO […]<\/p>\n","protected":false},"author":1,"featured_media":14416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-14415","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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