{"id":14331,"date":"2023-09-19T00:05:58","date_gmt":"2023-09-19T00:05:58","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/collina-strada-takes-on-ai-fashion-at-new-york-fashion-week\/"},"modified":"2023-09-19T00:06:00","modified_gmt":"2023-09-19T00:06:00","slug":"collina-strada-takes-on-ai-fashion-at-new-york-fashion-week","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=14331","title":{"rendered":"Collina Strada Takes On AI Fashion At New York Fashion Week"},"content":{"rendered":"
\n

New York Fashion Week officially came to a close last week as the unveilings of many Spring\/Summer 2024 designs from fashion staples to up-and-coming designers graced runways with celebrity sightings from Hollywood it-girls Blake Lively, Winnie Harlow, and Sofia Richie to Billboard artists Swae Lee, YG, and Ella Mai.<\/p>\n

But apart from new spring trends ranging from pedal pushers, slouchy shoulders, cinched drop waists, and corset lacings, along with asymmetric necklines, pops of white and lilac, and avant-garde silhouettes, another notable, emerging trend that could potentially take the fashion world by storm is AI fashion.<\/p>\n

While dystopian fears of AI\u2019s evolution across various industries have cast a slight shadow over the emerging technology\u2019s many use cases, Hillary Taymour\u2019s unveiling of her Collina Strada Spring\/Summer 2024 collection at New York Fashion Week flaunted a more progressive take on AI as a tool to enhance creativity in the fashion industry.<\/p>\n

\u201cEverything sucks. We\u2019re all doomed. The world\u2019s on fire, but we\u2019re doing a fashion show because that\u2019s what we know how to do,\u201d Taymour told Vogue<\/em> days before the show.<\/p>\n

Collina Strada is a fashion brand centered on climate awareness, social awareness, change, and self expression. The eco-conscious fashion designer, Hillary Taymour, is headstrong on incorporating sustainability practices into her fashion line utilizing rose sylk, an eco-friendly, biodegradable organic cellulose fiber made from rose bushes and stems, deadstock fabric, which turns unwanted landfill fabric into something useful, and recycled cotton.<\/p>\n

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But what happens when fashion meets at the intersection of technology? Disruptive innovation in the fashion industry.<\/p>\n

According to McKinsey and Company, generative AI could add between $150 billion to $275 billion to the apparel, fashion, and luxury sectors\u2019 operating profits. This can in turn set a new precedence for creativity as unstructured data sets in the forms of raw text, images, and more can translate into realistic 3-D designs to boost productivity in the fashion realm.<\/p>\n

Generative AI in the fashion industry can also be leveraged in certain go-to-market use cases such as supply chain and logistics, marketing, store operations, digital commerce, and consumer experience to predict trends, automate and scale consumer segmentation, generate and test store layout plans, facilitate virtual styling and try-on assistance, and more.<\/p>\n

Taymour debuted her AI-influenced fashion designs during her \u201cThis Is Fine\u201d, meme-inspired Collina Strada SS24 Soft Is Hard runway show on the rooftop of Brooklyn Grange, against the backdrop of \u201cWhy are we here, the earth\u2019s on fire\u201d lyrics sung by musician and collaborator cast in the show, Oyinda.<\/p>\n

When Taymour and her team fed all of Collina Strada\u2019s previous collections into an AI model, what yielded in return were photorealistic Collina Strada-esque aesthetics that\u2014with the aided touch of human refinement<\/em>\u2014bred the looks for the Spring\/Summer 2024 lineup, designed to \u201creconnect to the universal feminine energy during a time of political and social strife\u201d, according to Taymour\u2019s runway notes.<\/p>\n

\u201cHillary is very inclusive\u2014probably one of the most inclusive designers I know,\u201d Oyinda told Vanity Fair <\/em>during the Spring 2023 show last year.<\/p>\n

Known for injecting fantasy into her looks, Taymour wanted to create a world and a show that was natural to her for the Spring\/Summer 2024 collection, the fashion designer told CNN.<\/p>\n

Using AI as a tool to \u201cremix old Collina and drive it further,\u201d getting AI to make the designs was the easy part. Taking the AI-generated sketches and constructing real-life outfits for production was a concerted effort Taymour\u2019s design team managed to pull off over the course of several weeks despite the algorithm\u2019s initial whimsical and phantasmic design ideas.<\/p>\n

Although Collina Strada appears to be the first fashion brand to use generative AI to create physical Fashion Week<\/em> looks, Robbie Barrat is an artist who foreshadowed AI-generated fashion a few years back, and may have pioneered the commercialization of AI fashion.<\/p>\n

Having designed a Kanye West AI model that writes rap songs based on the rapper\u2019s entire discography, Robbie\u2019s passion for AI and neural networks led to a prestigious Nvidia internship and a research stint straight out of high school at Stanford University\u2019s Center for Biomedical Informatics Research, where he also guest lectures Continuing Studies classes on artificial intelligence. The self-taught genius then lended his prodigal skillset to create Balenciaga AI, a futuristic Balenciaga fashion collection and runway lookbook in 2018.<\/p>\n

\u201cA question I get a lot about this is whether or not the AI is \u2018creatively\u2019 making these outfits, or if it\u2019s just mimicking Balenciaga. I don\u2019t think that the AI is being \u2018creative\u2019 when it comes up with this stuff, but I don\u2019t think that it\u2019s just mimicking Balenciaga either,\u201d Barrat said.<\/p>\n

Trained on thousands of images from Balenciaga lookbooks and fashion shows, Barrat\u2019s Balenciaga AI model was able to come up with its own interpretation of what a Balenciaga outfit should look like.<\/p>\n

\u201cWhen humans are designing clothing, we know all about the nonvisual context our clothes have (like what bags are used for and why people carry them, why people wear coats, etc.). The network really doesn\u2019t understand or care about this stuff, so instead of a bag it might instead just generate a piece of cloth for the person to hold\u2014or just generate a pair of pants with a big compartment built\u2028in because it doesn\u2019t understand that bags are separate from pants, since in all the images it sees they\u2019re always right next to each other. It also doesn\u2019t understand symmetry at all, but I really love the asymmetrical outfits. It\u2019s just, like, a totally alien perspective,\u201d Barrat further explained.<\/p>\n

The first ever AI Fashion Week earlier this year showed the progress of AI fashion, where innovative designers came together to showcase their diverse range of designs and silhouettes made up of 15-30 different looks while incorporating the latest fashion trends into their AI collections.<\/p>\n

Collina Strada\u2019s Spring\/Summer 2024 collection further cements the use of AI as a potential innovative disrupter in the fashion industry\u2019s value chain. Apart from turning sketches into photorealistic designs for production in order to accelerate productivity, enhanced go-to-market capabilities can also foster cost-effective opportunities within the fashion industry in the long run.<\/p>\n

<\/strong>: The AI Financial Crisis Theory Demystified: How To Create Resilient Global Ecosystems<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

New York Fashion Week officially came to a close last week as the unveilings of many Spring\/Summer 2024 designs from fashion staples to up-and-coming designers graced runways with celebrity sightings from Hollywood it-girls Blake Lively, Winnie Harlow, and Sofia Richie to Billboard artists Swae Lee, YG, and Ella Mai. 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