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X\u2019s push into programmatic advertising continues\u2014this time with Google.<\/p>\n
The platform formerly known as Twitter recently started using Google Ad Manager, which lets publishers serve ads programmatically. The ads served via Google will only appear on X\u2019s home feed.<\/p>\n
The move comes as the company tries to boost advertiser revenue, which has fallen since Elon Musk took over the company last fall. This summer, he revealed that the platform\u2019s ad revenue was down 50%.<\/p>\n
\u201cThis is an opportunity for our advertisers to reach a broader audience, but as always they can choose what sites and apps their ads run on,\u201d Farrell Sklerov, head of ads policy communications at Google, told us via email. \u201cAny publisher who participates in this type of partnership must abide by our publisher policies.\u201d<\/p>\n
X partnered with ad-tech platform InMobi earlier this year, marking a major shift for the platform; previously, it hadn\u2019t made its inventory available on the open marketplace, instead working with advertisers directly.<\/p>\n
Its ad-tech partnerships come as X continues to try to win back advertisers following Musk\u2019s purchase of the platform, as many left over content moderation and brand safety concerns. This spring, Musk hired Linda Yaccarino, formerly NBCUniversal\u2019s ad sales chief, in an effort to rebuild the platform\u2019s relationships with advertisers.<\/p>\n
Yaccarino announced several leadership hires last week, notably tapping Brett Weitz as head of content, talent, and brand sales; as well as Carrie Stimmel, who\u2019s serving as global agency leader. Monique Pintarelli was brought on board as head of the Americas to oversee sales and partnerships across the US, Canada, and Latin America; while Rob Hayes will be revenue operation lead. Yaccarino worked with all four hires at either NBCUniversal or Turner.<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. X\u2019s push into programmatic advertising continues\u2014this time with Google. The platform formerly known as Twitter recently started using Google Ad Manager, which lets publishers serve ads […]<\/p>\n","protected":false},"author":1,"featured_media":10594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-14264","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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