{"id":14199,"date":"2023-09-18T07:12:08","date_gmt":"2023-09-18T07:12:08","guid":{"rendered":"https:\/\/mysourcefunding.com\/startups\/meet-pavegen-the-start-up-with-the-whole-world-at-its-feet\/"},"modified":"2023-09-18T07:12:09","modified_gmt":"2023-09-18T07:12:09","slug":"meet-pavegen-the-start-up-with-the-whole-world-at-its-feet","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=14199","title":{"rendered":"Meet Pavegen, The Start-Up With The Whole World At Its Feet"},"content":{"rendered":"
\n

\u201cOur mission is to change the world one step at a time,\u201d says Laurence Kemball-Cook, the founder and CEO of Pavegen. He means it literally \u2013 Pavegen has pioneered technology that captures the kinetic energy of people walking and running so that it can be used to power devices such as lighting. It\u2019s difficult to imagine a more sustainable energy source.<\/p>\n

The business, which will launch a \u00a32 million funding drive on the crowdfunding platform Crowdcube later this week, has its origins in failure. Some 15 years ago, Kemball-Cook, then at university, was fired from his internship at a leading energy business after failing to help it develop a viable system for powering street lighting from renewable energy. \u201cIt\u2019s just really difficult to harness wind and solar in crowded urban settings,\u201d he explains. \u201cEventually, we had to concede defeat.\u201d<\/p>\n

Chastened by this setback, Kemball-Cook returned to his college course and promised himself he\u2019d come up with a solution. Pavegen\u2019s technology began to take shape in his student rooms. Today, it manufactures paving tiles that sit on top of electromagnetic generators; as people walk over the tiles, they power the generators, producing 2-4 joules of power for each step. This energy is either stored in a battery for later use, or directed immediately to a device that needs powering \u2013 a light, an advertising panel or a phone charger, say.<\/p>\n

Kemball-Cook is the first to admit that it has taken Pavegen a long time to reach this point. After designing that first prototype in 2009, he spent seven years perfecting the product, but investors and customers were slow to come on board. Eventually, he opted for guerilla tactics, illicitly installing a working version of the product in central London in the dead of night and filming the results. A viral video caught the attention of Westfield, the shopping centre giant, which became Pavegen\u2019s first customer.<\/p>\n

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Seven years later, Pavegen has now installed its technology in projects in 37 different countries. \u201cIt\u2019s a journey that has taken me from football pitches in Nigeria to favelas in Brazil,\u201d says Kemball-Cook. \u201cThe Covid-19 pandemic had a dramatic effect; it\u2019s really helped so many more people grasp the importance of sustainability and the way in which we\u2019re all inter-connected.\u201d<\/p>\n

In the UK, projects have ranged from mobile phone charging stations at a number of train stations to a demonstration project at the recent Ride London cycling festival. Elsewhere, Pavegen has installed kinetic dancing tiles in Chicago for St. Patrick\u2019s Day, powered the world\u2019s first kinetic tennis experience at the Australian Open in Melbourne, and worked on a walkway about to be deployed in a smart city project Bangkok, Thailand. It sees use cases across multiple industries, from transport to education.<\/p>\n

Kemball-Cook is particularly excited about a new project with the Minnesota Vikings American football team, which he hopes will encourage other NFL teams \u2013 and the broader US market \u2013 to take an interest. Pavegen is also working with planners in countries such as Saudi Arabia, now developing huge new \u201ceco cities\u201d. \u201cWe\u2019re being asked to get involved in much larger projects than ever before,” he adds.<\/p>\n

Hence the latest round of fund raising. The company already has some financial backing, including early-stage venture capital funding, but Kemball-Cook sees a crowdfunding campaign as an opportunity to tell the company\u2019s story. \u201cWe\u2019ve never really done any marketing for the business,\u201d he explains. \u201cThis is a chance to raise the capital we now need to help us scale up, as orders get bigger, while simultaneously getting the message out there.\u201d<\/p>\n

The business hopes the innovative appeal of its technology will inspire investors, but it also points to an accelerating growth trajectory, with revenues doubling to \u00a32 million last year. Looking forward, there\u2019s obvious potential, given the growing impetus worldwide for solutions that can help countries and organisations reduce their carbon footprint. Investors see the opportunity too \u2013 the environmental, social and governance (ESG) investment market is expected to be worth more than $50 trillion by 2025.<\/p>\n

As for Kemball-Cook, he\u2019s just relieved to have turned that original defeat into victory. \u201cI always wanted to be a designer or an engineer, because we have more power than an army,\u201d he says. \u201cWe can have a fundamental impact on the world around us \u2013 and we can have fun while we\u2019re doing it; I love seeing people smile when their steps light something up.\u201d<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cOur mission is to change the world one step at a time,\u201d says Laurence Kemball-Cook, the founder and CEO of Pavegen. He means it literally \u2013 Pavegen has pioneered technology that captures the kinetic energy of people walking and running so that it can be used to power devices such as lighting. It\u2019s difficult to […]<\/p>\n","protected":false},"author":1,"featured_media":14200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[77],"tags":[],"class_list":{"0":"post-14199","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-startups"},"yoast_head":"\nMeet Pavegen, The Start-Up With The Whole World At Its Feet | Brandiary<\/title>\n<meta name=\"description\" content=\"\u201cOur mission is to change the world one step at a time,\u201d says Laurence Kemball-Cook, the founder and CEO of Pavegen. 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