{"id":14010,"date":"2023-09-15T19:26:44","date_gmt":"2023-09-15T19:26:44","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/tiktok-teamed-up-with-billboard-to-chart-the-most-popular-songs-on-the-platform\/"},"modified":"2023-09-15T19:26:45","modified_gmt":"2023-09-15T19:26:45","slug":"tiktok-teamed-up-with-billboard-to-chart-the-most-popular-songs-on-the-platform","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=14010","title":{"rendered":"TikTok teamed up with Billboard to chart the most popular songs on the platform"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-8ccc5960-1 jArFiG\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-5a46198a-12 cVdxJM inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-5a46198a-12 iEaGlZ inline-subscribe\">The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Back in radio\u2019s heyday, DJs largely determined what songs became most popular. Now, it seems, we have TikTok for that.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Capitalizing on its role in shaping music trends, TikTok recently announced that it teamed up with Billboard to create a Top 50 Chart, which tracks \u201cthe most popular songs on the platform in the US\u201d based on creations, engagement, and views.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">TikTok says it\u2019s the first attempt to chart the popularity of songs on the platform across the US, giving users, artists, and brands a clearer picture of what music is trending.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>First of their kind: <\/strong>Rapper Sexyy Red earned the first No. 1 spot on the new chart with her song \u201cSkeeYee,\u201d which the New York Jets might have helped popularize.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">In the HBO docuseries <em>Hard Knocks: Training Camp with the New York Jets<\/em>, players and coaches sang and danced to the song during practice. Last Monday, when Buffalo Bills wide receiver Stefon Diggs scored a touchdown against the Jets, he celebrated by yelling \u201cSkeeYee!\u201d<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Sexyy Red appeared three more times in the inaugural chart. Following her at No. 2 was Doja Cat with \u201cPaint the Town Red,\u201d while Taylor Swift came in third with \u201cAugust.\u201d Swift had six songs appear on the Top 50, the most of any artist. The chart will be updated every Thursday, according to TikTok.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Big picture: <\/strong>Since the dawn of TikTok, brands have been eager to connect with users by getting in on its fast-moving trends. The chart presents brands with \u201ca new way to engage with music fans at scale,\u201d Billboard President Mike Van said in a statement.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">When using music on TikTok, brands can be limited by licensing. \u201cAnytime you\u2019re using music on TikTok\u2014and not just as a brand, but a brand\u2019s influencers using music\u2014that still needs to be licensed,\u201d Joe Belliotti, former SVP of brand solutions at music licensing platform Songtradr, told Marketing Brew last year. \u201cBrands are constantly getting in trouble for music on TikTok.\u201d<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">However, TikTok does have a commercial music library of songs that are pre-cleared for brands to use.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/09\/15\/tiktok-teamed-up-with-billboard-to-chart-the-most-popular-songs-on-the-platform?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. Back in radio\u2019s heyday, DJs largely determined what songs became most popular. Now, it seems, we have TikTok for that. Capitalizing on its role in shaping [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-14010","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok teamed up with Billboard to chart the most popular songs on the platform | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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