{"id":13936,"date":"2023-09-15T13:03:42","date_gmt":"2023-09-15T13:03:42","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/what-weve-learned-so-far-from-the-dojs-trial-against-google\/"},"modified":"2023-09-15T13:03:43","modified_gmt":"2023-09-15T13:03:43","slug":"what-weve-learned-so-far-from-the-dojs-trial-against-google","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=13936","title":{"rendered":"What we\u2019ve learned so far from the DOJ&#8217;s trial against Google"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-8ccc5960-1 jArFiG\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-5a46198a-12 cVdxJM inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-5a46198a-12 iEaGlZ inline-subscribe\">The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Google\u2019s lawyers are familiarizing themselves with half-smokes and mambo sauce. On Tuesday, Google executives appeared in federal court in Washington, DC, to face the Department of Justice, which alleges that the company abused its power to dominate search and search advertising.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">It\u2019s the government\u2019s biggest antitrust case since the DOJ took on Microsoft in 1998. The trial is expected to take 10 weeks.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Background: <\/strong>Google is\u2026well, a verb, commanding about 90% of the search market. Google\u2019s \u201csearch and other\u201d category pulled in about $43 billion in revenue in Q2, most of which came from advertising. Compare that with Microsoft, whose quarterly search revenue is typically only a sliver of that.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">The DOJ is arguing that the company\u2019s use of exclusive contracts with phone manufacturers, including Apple and Samsung, as well as web browsers like Mozilla, have made it the default search engine on most devices.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Since the lawsuit was filed in 2020, \u201cmore than 5 million documents and depositions of more than 150 witnesses have been submitted to the court,\u201d according to the New York Times.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>In the opening week of the trial, here were some of the key points:<\/strong><\/p>\n<ul>\n<li>Though it wasn\u2019t exactly a secret, this week the DOJ said that Google pays Apple and other companies about $10 billion a year to be the default search engine on devices and web browsers. Apple executives are expected to testify during the trial.<\/li>\n<li>The first witness to testify was Google\u2019s chief economist, Hal Varian, who\u2019s been with the company since 2002. DOJ lawyer Kenneth Dintzer questioned him \u201cabout studies Google conducted showing the benefits of default settings, along with internal data about search market share,\u201d per the Wall Street Journal.\u00a0<\/li>\n<li>Chris Barton, a former Google employee who helped make deals between the company and mobile carriers, also testified. \u201cBarton, who was at Google from 2004 to 2011, said the number of Google executives working to win default status with mobile carriers grew dramatically when he was with the company, recognizing the potential growth of handheld devices and early versions of smartphones,\u201d according to Reuters.<\/li>\n<\/ul>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">You might remember that in late 2020, 38 states and territories filed an antitrust lawsuit against Google. This lawsuit is also part of the current trial. William Cavanaugh, a lawyer representing the states and territories, claimed during the trial this week that Google \u201climited a product used to place ads on other search engines to hurt Microsoft,\u201d per the New York Times.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Google\u2019s response: <\/strong>The company\u2019s lead lawyer, John Schmidtlein, \u201cdemonstrated the number of taps or clicks required to change the default\u201d search engine on smartphones in a bid to prove how easy it is, per the Times.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>+1:<\/strong> Google is facing another lawsuit from the Department of Justice, filed earlier this year, accusing Google of monopolizing ad tech and violating antitrust laws.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/09\/15\/what-we-ve-learned-so-far-from-the-doj-s-trial-against-google?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. Google\u2019s lawyers are familiarizing themselves with half-smokes and mambo sauce. On Tuesday, Google executives appeared in federal court in Washington, DC, to face the Department of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-13936","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What we\u2019ve learned so far from the DOJ&#039;s trial against Google | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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