{"id":13564,"date":"2023-09-13T12:55:17","date_gmt":"2023-09-13T12:55:17","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/cresco-labs-debuts-first-campaign-on-spotify\/"},"modified":"2023-09-13T12:55:18","modified_gmt":"2023-09-13T12:55:18","slug":"cresco-labs-debuts-first-campaign-on-spotify","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=13564","title":{"rendered":"Cresco Labs debuts first campaign on Spotify"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-8ccc5960-1 jArFiG\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-5a46198a-12 cVdxJM inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-5a46198a-12 iEaGlZ inline-subscribe\">The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Cresco Labs, one of the largest cannabis companies in the US, is running a campaign on Spotify, marking a first for the brand.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">The ads promote its Sunnyside dispensaries and are running in Illinois, where marijuana is legal. The campaign encompasses 30-second audio ads, in-app digital banners, programmatic advertising, native ads, and connected TV.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">For cannabis brands, advertising across tech platforms can be complicated. While X recently updated its ad policy to allow for cannabis advertising in states where it\u2019s legal, it\u2019s not permitted on platforms including Google and Meta, though the latter two allow certain CBD and hemp brands to advertise in some instances.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">According to Spotify, Cresco Labs is not the first company that sells THC products to advertise on its platform, though cannabis-related advertising is restricted in some respects. Spotify spokesperson Erin Styles told us \u201ccertain cannabis-related products,\u201d like CBD, can be advertised on the platform in a restricted capacity, while ads that \u201cexplicitly promote the sale of other cannabis-related products, including flowers, vapes and associated products such as rolling papers\u201d are not permitted.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">However, for cannabis companies, branding campaigns that don\u2019t mention particular products are permitted on Spotify; Cresco Labs\u2019s ads reference its \u201cwellness products\u201d without explicitly mentioning cannabis.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">\u201cWe\u2019ve been in close contact with Spotify for years, at least since I\u2019ve started here at Cresco Labs in 2019,\u201d Matt Pickerel, Cresco Labs\u2019s VP of retail marketing, told us. \u201cThroughout our conversations, we\u2019ve made it clear that Cresco Labs and Sunnyside are responsible, professional cannabis advertisers.\u201d<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Considering Big Tech\u2019s restrictions on cannabis advertising, brands in the space have often turned to other channels, like podcasts and experiential marketing. They have also looked to ad-tech companies, which can geofence digital campaigns to states where cannabis is legal, customize programmatic advertising to run on publishers that accept their ads, and target users who are at least 21.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/09\/13\/cresco-labs-debuts-first-campaign-on-spotify?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. Cresco Labs, one of the largest cannabis companies in the US, is running a campaign on Spotify, marking a first for the brand. The ads promote [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-13564","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cresco Labs debuts first campaign on Spotify | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=13564\" 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