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YouTube is shuttering certain ad controls for creators in November, the company announced this week.<\/p>\n
Creators will still be able to choose if they want ads to run before and after a long-form video, but they will no longer be able to control whether these are pre-roll, post-roll, skippable, or non-skippable. YouTube will gauge factors like how long \u201cviewers are exposed to ads and the number of times an ad interrupts the video they\u2019re watching,\u201d according to a company blog post. The change will only apply to newly uploaded videos.<\/p>\n
Most creators shouldn\u2019t be impacted, the blog post noted, since \u201cmore than 90% of videos had pre-roll, post-roll, skippable, and non-skippable ads turned on.\u201d The post added that an experiment the company conducted earlier this year found that creators who have pre-roll ads or non-skippable ads turned on in conjunction with \u201cmultiple combinations of all other ad formats\u201d received more ad revenue compared to those who did have these options enabled.<\/p>\n
Creators will still be able to manually select when mid-roll ads run or have YouTube run them automatically. They\u2019ll be able to combine the two options \u201cin the coming months,\u201d according to YouTube.<\/p>\n
Speaking of mid-rolls, the platform is giving creators more options when it comes to using the ad format in livestreams, like adding \u201cself-selected mid-roll frequency.\u201d It\u2019s also letting them skip mid-roll ads before they\u2019re about to run or delay them by 10 minutes in case they want to avoid interrupting a stream.<\/p>\n
YouTube has been experimenting with ad formats in other arenas of its business as well. Earlier this year, it started serving 30-second unskippable ads on TV screens. It\u2019s also testing less frequent but longer ads on TV.<\/p>\n
The platform also recently modified its Partner Program requirements, giving creators with smaller followings access to some of its content monetization tools.<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. YouTube is shuttering certain ad controls for creators in November, the company announced this week. Creators will still be able to choose if they want ads […]<\/p>\n","protected":false},"author":1,"featured_media":12993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-12992","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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