{"id":12803,"date":"2023-09-07T21:38:05","date_gmt":"2023-09-07T21:38:05","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/3-kinds-of-bad-press-and-how-to-handle-each-of-them\/"},"modified":"2023-09-07T21:38:07","modified_gmt":"2023-09-07T21:38:07","slug":"3-kinds-of-bad-press-and-how-to-handle-each-of-them","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=12803","title":{"rendered":"3 Kinds of Bad Press (And How to Handle Each of Them)"},"content":{"rendered":"<\/p>\n
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As a 15-year publicist, I can tell you that simplistic, feel-good adages don’t always hold true. Not all press is good press; in fact, in our current culture of basically every<\/i>thing going online instantaneously \u2014 whether it’s true or not, confirmed or not \u2014 bad press can be quite damaging, running the gamut from words that wound, at the least, to total ruination, at the worst.<\/p>\n

To take just one timely example: In the late summer of 2023, popular entertainer Lizzo was sued by three of her former dancers for creating a hostile work environment and for sexual harassment. The damage was immediate (including the cancelation of the Made in America festival she was headlining, omission of her name from a song Beyonc\u00e9 performed only hours after the case was announced, others coming out of the woodwork with similar allegations) and the backlash is ongoing: criticisms of her lack of accountability, haters predicting her doom, the press having a field day with the negativity surrounding a pop sensation known for her stance on body positivity.<\/p>\n

Basically, bad press can transform into a bad reputation in a New York minute, so you have to take it seriously. If you don’t grab the reins of the narrative, someone else will \u2014 and then they’ll be in charge of the direction in which the subsequent news goes, not you.<\/p>\n

Though most of us don’t have to deal with the immense notoriety that can come with immense fame, we all live in the same world at the same time. If you’re in business for yourself in the digital age of the early 21st century, here are three types of bad press you’re likely to encounter and starting points on how to handle them.<\/p>\n

Related: Don’t Let Your Biggest Client Become Your Biggest Nightmare \u2014 You Should Fire Them Instead. Here’s Why.<\/b><\/p>\n

Scenario #1: Negative reviews<\/b><\/h2>\n

Everyone’s a critic these days, right? Customer comment sections of websites are free and virtually anonymous to access, not just allowing bad reviews but almost inviting them. Let’s face it: Are you more likely to post about a positive experience you had or to wield the power of a negative testimonial when you’re unhappy with an experience? The point being: if there’s a forum to publish a bad review of your company, your service, or your product, you’d be a unicorn not to get at least some bad reviews at least some of the time.<\/p>\n

What can you do about it?<\/p>\n