{"id":12583,"date":"2023-09-06T17:49:20","date_gmt":"2023-09-06T17:49:20","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/from-summer-house-to-38-million-kyle-cookes-loverboy-sensation\/"},"modified":"2023-09-06T17:49:22","modified_gmt":"2023-09-06T17:49:22","slug":"from-summer-house-to-38-million-kyle-cookes-loverboy-sensation","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=12583","title":{"rendered":"From Summer House To $38 Million: Kyle Cooke\u2019s Loverboy Sensation"},"content":{"rendered":"
\n

Kyle Cooke, best known for his role on the reality show Summer House<\/em>, is a true entrepreneur.<\/p>\n

He attended Babson College, which has been named the best college for entrepreneurship.<\/p>\n

And while he was there, guess what he did?<\/p>\n

He started a business.<\/p>\n

He founded a profitable moving company, which he sold after graduating.<\/p>\n

That was his first taste of creating, and then selling, a successful business.<\/p>\n

But they weren\u2019t all winners.<\/p>\n

He invested $100,000 in a health app, only to find it hit a dead-end street.<\/p>\n

<\/fbs-ad><\/p>\n

It was a tough pill to swallow but like any seasoned entrepreneur, Cooke didn’t let that stop him.<\/p>\n

Instead, it sparked an idea: He needed to come up with a product that he could show on the hit reality show, Summer House.<\/em><\/p>\n

Cooke said, \u201cI just stopped trying to make my app happen. People kept on asking me over and over: What are we drinking? What’s the ros\u00e8? What’s this tea? What’s this seltzer?\u201d<\/p>\n

Cue the birth of Loverboy.<\/p>\n

It wasn’t just another hard seltzer.<\/p>\n

He envisioned a healthier, transparent alcohol brand\u2014an answer to the growing demand for wellness-conscious products.<\/p>\n

Cooke said, “In alcohol, people would turn the can around and think, \u2018Where are the nutrition facts? Where are the ingredients?\u2019 We’re 100% transparent.”<\/p>\n

A turning point for Loverboy was its shrewd product placement on Season 3 of Summer House<\/em>.<\/p>\n

That led to a surge in demand, fueled by the visibility and seamless integration with the show’s narrative.<\/p>\n

Cooke said, \u201cAll that I focused on, was: Getting the brand to a point where it’s trademarked and we could put packaging on a can. And to make a small run of product for us to drink on the show.\u201d<\/p>\n

He poured $100,000, of his own money, into the brand. But he didn\u2019t have any extra product to sell.<\/p>\n

Instead, he created a demand first.<\/p>\n

And he also targeted the right audience.<\/p>\n

\u201cIt was always just a brand that that was for me, Amanda, our friends and the Bravo audience.<\/p>\n

Their audience was a little more affluent and a little more educated. It\u2019s still pretty diverse but it leans female.<\/p>\n

Something like 70% of alcohol purchases are made by women. Meanwhile, I think most of these products are marketed towards men,\u201d said Cooke.<\/p>\n

Alongside him on this adventure was his wife, Amanda.<\/p>\n

Her creative finesse and commitment to authenticity transformed Loverboy from just another drink, into a lifestyle.<\/p>\n

Amanda created the brand’s visual identity, which breathed life into the Loverboy brand.<\/p>\n

Cooke said, “Without a story, there’s no authenticity, right? There’s nothing to really tell. There’s nothing for people to buy into.”<\/p>\n

Their brand story, and engaged community, has paid off.<\/p>\n

In 2022, the company generated $16 million in sales.<\/p>\n

Cooke said, \u201cWe\u2019ve grown fast, and furiously, since we first launched. Loverboy is now available nationwide in key retailers, like: Total Wine, Whole Foods and Kroger.<\/p>\n

Loverboy is the #4 hard tea brand in the country and is on track to hit #3.<\/p>\n

That growth will only continue as we focus on reaching more people looking for lower calorie, lower sugar, full flavor premium hard teas and canned cocktails.\u201d<\/p>\n

As Loverboy continues to grow, it\u2019s a true testament to Kyle and Amanda Cooke\u2019s vision and entrepreneurial spirit.<\/p>\n

A trend now, among entrepreneurs, is to \u201cbuild in public.\u201d<\/p>\n

That means showing your successes, and failures, on social media; as you struggle to get your company off the ground.<\/p>\n

But Kyle and Amanda were doing it long before it was a buzzword.<\/p>\n

Every week, on Summer House<\/em>, we\u2019d see Kyle stressing about how he lost a distributor or an account.<\/p>\n

Or, we\u2019d see Amanda creating designs for the brand; long after coming home from her 9-5 job.<\/p>\n

Bringing people along for the ride, and making them part of the process, creates a \u201cride or die\u201d community.<\/p>\n

In an extremely competitive industry, it\u2019s what makes you stand out from your competitors.<\/p>\n

And while you may never get your shot on a reality show, you can still share your journey on social media.<\/p>\n

And pretty soon you\u2019ll have your own community.<\/p>\n

And that is what it\u2019s all about.<\/p>\n

Loverboy just launched two new products: A new Spritz Variety Pack and Black Cherry Vanilla Sparkling Hard Tea 6-Pack. To learn more, visit <\/em>www.DrinkLoverboy.com<\/em>.<\/em><\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Kyle Cooke, best known for his role on the reality show Summer House, is a true entrepreneur. He attended Babson College, which has been named the best college for entrepreneurship. And while he was there, guess what he did? He started a business. He founded a profitable moving company, which he sold after graduating. That […]<\/p>\n","protected":false},"author":1,"featured_media":12584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-12583","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"\nFrom Summer House To $38 Million: Kyle Cooke\u2019s Loverboy Sensation | Brandiary<\/title>\n<meta name=\"description\" content=\"Kyle Cooke, best known for his role on the reality show Summer House, is a true entrepreneur. 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