{"id":12536,"date":"2023-09-06T10:43:14","date_gmt":"2023-09-06T10:43:14","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/jocko-willinks-communication-tactic-to-inspire-and-lead-teams-like-a-navy-seal\/"},"modified":"2023-09-06T10:43:15","modified_gmt":"2023-09-06T10:43:15","slug":"jocko-willinks-communication-tactic-to-inspire-and-lead-teams-like-a-navy-seal","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=12536","title":{"rendered":"Jocko Willink\u2019s Communication Tactic To Inspire And Lead Teams Like A Navy SEAL"},"content":{"rendered":"
\n

\u201cOne of the most critical steps that all leaders must take is to communicate the why,\u201d says former Navy SEAL officer Jocko Willink.<\/p>\n

I spoke to Willink about his new program on the streaming platform MasterClass. Over ten episodes of the class titled \u201cCritical Leadership Training,\u201d Willink covers a range of leadership tactics he brought from the battlefield to the boardroom.<\/p>\n

Chief among those tactics is the ability to communicate effectively.<\/p>\n

Although leadership communication is a broad topic, Willink believes one tactic is fundamental for both new and experienced managers: \u201cThe most important thing we have to communicate to teams from a leadership position is why they\u2019re doing what they\u2019re doing.\u201d<\/p>\n

Starting with \u201cthe why\u201d can prevent a host of problems while making any team more agile, innovative, and successful.<\/p>\n

For example, Willink told me about a company that was losing money for years. The CEO was excited to share the news that it had finally returned to profitability, but his employees didn’t respond as enthusiastically as he expected.<\/p>\n

Willink quickly spotted the problem.<\/p>\n

When the CEO announced the company\u2019s turnaround, he told employees that profits would lead to higher shareholder dividends and better market share. Nobody jumped for joy because the CEO didn\u2019t relate the news to team\u2019s day-to-day experience. In fact, some employees connected \u201cprofitability\u201d and \u201craising dividends\u201d with working harder with fewer resources.<\/p>\n

<\/fbs-ad><\/p>\n

Willink suggested that the CEO ask himself the following question before holding another briefing or drafting a company-wide memo:<\/p>\n

\u201cAsk yourself why your team should share your excitement?\u201d<\/strong><\/p>\n

Starting with why led to a very different message. The CEO explained that a return to profitability provides job stability, unlocks resources to support new ideas and projects, and offers individuals more opportunities to rise into leadership positions as the company hires more employees.<\/p>\n

According to Willink, the same communication tactic applies to the battlefield.<\/p>\n

\u201cLet\u2019s say I\u2019m asking you to charge up a hill to get high ground and control the valley. When you commence the assault, you realize enemy bunkers are in elevated positions. If you continue, your platoon will wiped out.<\/p>\n

Do you think, as a leader, I want you to keep charging?\u201d Willink asked.<\/p>\n

\u201cOf course not,\u201d I responded.<\/p>\n

\u201cRight. But if you understand the purpose of the mission\u2014controlling the high ground\u2014you might see another hill that your platoon can scale safely and accomplish the objective. Everyone on your team needs to know why they\u2019re carrying out the mission.\u201d<\/p>\n

The world is changing too fast to rely on teams that only take instructions and complete tasks without understanding the big picture. When things fail to go according to plan\u2014as often happens\u2014instruction takers get stuck. But if they know the purpose of the mission, they\u2019ll stand a better chance of pivoting and adapting when market conditions inevitably change.<\/p>\n

By aligning everyone around a common mission\u2014and making sure everyone understands it\u2014you\u2019ll be using a powerful leadership tool to keep teams motivated and engaged.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cOne of the most critical steps that all leaders must take is to communicate the why,\u201d says former Navy SEAL officer Jocko Willink. I spoke to Willink about his new program on the streaming platform MasterClass. Over ten episodes of the class titled \u201cCritical Leadership Training,\u201d Willink covers a range of leadership tactics he brought […]<\/p>\n","protected":false},"author":1,"featured_media":12537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-12536","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"\nJocko Willink\u2019s Communication Tactic To Inspire And Lead Teams Like A Navy SEAL | Brandiary<\/title>\n<meta name=\"description\" content=\"\u201cOne of the most critical steps that all leaders must take is to communicate the why,\u201d says former Navy SEAL officer Jocko Willink. 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