{"id":12112,"date":"2023-09-02T02:28:40","date_gmt":"2023-09-02T02:28:40","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/20-comms-pros-share-their-best-tips-for-writing-email-subject-lines\/"},"modified":"2023-09-02T02:28:41","modified_gmt":"2023-09-02T02:28:41","slug":"20-comms-pros-share-their-best-tips-for-writing-email-subject-lines","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=12112","title":{"rendered":"20 Comms Pros Share Their Best Tips For Writing Email Subject Lines"},"content":{"rendered":"
\n

Writing a subject line that will inspire receivers to open an email can be a big challenge for professional communicators, especially if the same message is going out to a large number of people. Thankfully, there are effective ways to personalize mass emails, include just the right information and make them more intriguing for each recipient.<\/p>\n

The members of Forbes Communications Council are well-versed in email outreach, and here they share their best tips for capturing the audience\u2019s interest right away via the ever-important subject line. Check out 20 members\u2019 insights below to learn their favorite tricks for writing a compelling subject line to improve email open rates, and why they are so useful.<\/p>\n

1. Use Innovative Language To Preview Message Content<\/h2>\n

The subject line of an email is a sacred space. Despite its real estate value in terms of messaging, the area doesn\u2019t always get the respect it deserves. Selective word choice is paramount. Catchy words catch more eyeballs. Relevancy relates. But my special sauce is innovative language to preview upcoming message content. Less is more, and creativity rules the roost! As a marketer, it\u2019s in my DNA. – Shanita Akintonde, ShanitaSpeaks, LLC<\/p>\n

2. Utilize Subject Line Software Tools<\/h2>\n

I utilize subject line software tools to facilitate effective brainstorming for optimal solutions. Among my preferred choices are Subjectline.com and SendCheckIt.com, although there is a wide range of other options available. These systems possess the capability to evaluate and assess your existing subject line, offering insightful recommendations for enhancements. – Chris d\u2019Eon, Gerson & Associates<\/p>\n

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3. Write A Value-Based Title In Twitter Style<\/h2>\n

The more information burden your reader is exposed to, the harder it is to deliver the information itself. The title should include the case description and action required. For one thing, this makes your email easy to read, and for another, it creates the feeling of control and predictability\u2014your reader knows what to expect and can estimate the time needed to act. – Iryna Manukovska, XME.digital<\/p>\n

4. Use Emojis To Turn The Verbal To Visual<\/h2>\n

At a minimum, emojis convey tone and feeling: Is this a solemn warning or an exciting opportunity? But they can also catch the reader\u2019s eye in an inbox flooded with simple text. The emoji becomes a point of differentiation for your email, while requiring very minimal effort from your audience (no reading required!). – Ellen Sluder, smrtPhone<\/p>\n

5. Be Careful Not To Overdo It With Emojis<\/h2>\n

Using relevant emojis in the subject line of an email has helped us achieve a higher open rate. Be careful not to overdo it with multiple emojis or ones that do not relate to the email\u2019s content. Putting the emoji at the beginning will also help the email stand out for a better chance of being opened. – Sarah Lero, A.L. Huber<\/p>\n

Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?<\/em><\/p>\n

6. Use Curiosity-Piquing, Benefit-Centric Headlines<\/h2>\n

Subtly hinting at the content without revealing everything sparks intrigue, enhancing the likelihood of your email being opened. It is strategic, leveraging \u201ccuriosity gap\u201d psychology and captivating the receiver. Highlighting the potential benefits amplifies the attraction. This method is a potent enhancer for open rates. – Marie O\u2019Riordan, EML Payments<\/p>\n

7. Reflect Need, Purpose Or Value To Create A Connection<\/h2>\n

The key trick for any piece of marketing copy\u2014be it an email subject line or an out-of-home poster\u2014is to catch attention. The subject line has to stand out and be distinctive while at the same time creating an emotional connection by reflecting a need I have, a purpose that resonates or a potential value I gain. Creating a human connection is core to memorable communications. – Nina Etienne, SumUp<\/p>\n

8. Be Clear On Action Items In Internal Communications<\/h2>\n

Approaching this from an internal communications perspective, rather than a demand-driven one, clarity is paramount when stakeholders are time-poor. It\u2019s not very exciting, but using simple statements such as \u201cfeedback required by [date]\u201d or \u201cnow resolved\u201d helps with email hygiene for busy executives. Be clear if there\u2019s an action for them. – Karen Quinn, Finastra<\/p>\n

9. Leverage Urgency And Exclusivity To Create FOMO<\/h2>\n

In B2C email marketing, harnessing the power of urgency and exclusivity in subject lines is my top tip. Phrases such as \u201climited time offer\u201d or \u201cexclusive deal for [name]\u201d leverage a customer\u2019s fear of missing out. It can be a recurring strategy, as it sparks immediate action, propelling higher open rates and enhancing customer engagement. – Nicole Braley, Inception Fertility<\/p>\n

10. Include Personal, Clear, Bite-Size Branded Phrases<\/h2>\n

It\u2019s no secret that a strong email list and a well-crafted email can energize your business community\u2014be it a staff, customer or member circle\u2014as well as boost the return on investment. Personal, clear, bite-size branded phrases in the subject line will resonate with readers, are easily digestible and increase open rates (which can increase conversions and sales). The brand voice should echo in the phrase. – Ashleigh Chevalier, Level Up Collaborative<\/p>\n

11. Don\u2019t Bury The Lede<\/h2>\n

Ask yourself, \u201cWhat\u2019s the one- or two-line summary of this info?\u201d Then lead with that in both the subject line and the short \u201cTL;DR\u201d (too long, didn\u2019t read) up top to ensure that executives who don\u2019t scroll also don\u2019t miss any valuable info. This not only ensures message resonance, but it also serves as a forcing function for you to become crystal-clear on the goal for this content. – Catherine Anderson, Cityblock<\/p>\n

12. Be Honest And Include A Clear Summary<\/h2>\n

What works best is honesty and a clear summary. Ensure that the person who clicked through didn\u2019t do it out of curiosity (because it\u2019s clickbait), but rather because they were really interested in the topic. Recently, we\u2019ve seen higher open rates and subsequent click rates for emails where the subject line immediately offers some value, such as, \u201cDiscover your digital experience maturity level: Take the quiz.\u201d – Jenda Perla, Kentico<\/p>\n

13. Stop Insulting People\u2019s Intelligence<\/h2>\n

These days, people try to get too cute with their subject lines. You might induce the open, but you\u2019ll cause anger when the recipient realizes they\u2019ve been duped. My personal favorite is \u201c[your company] X [my company]\u201d\u2014it\u2019s simple, honest and treats the recipient with a level of respect that can\u2019t be beat by other \u201cclever\u201d turns of phrase. – Patrick Ward, Formula.Monks<\/p>\n

14. Keep It Short And Sweet; Check Your Analytics And Inbox<\/h2>\n

First, keep subject lines short and sweet (the shorter, the better). Second, check your analytics. What subject lines have worked best lately? Try a slightly different version of those for your next message. Third, what subject lines have enticed you to open an email? You\u2019ll find some of the best inspiration right in your inbox, as long as you make those subject lines your own. – Melissa Kandel, little word studio<\/p>\n

15. Use Specific, Actionable Language And Puns<\/h2>\n

If you want your email to be opened more often than a can of soda on a hot day, try using specific and actionable language. To really stand out, throw in a pun or two, such as, \u201cDonut miss out on our sweet deals!\u201d or some startling metric, such as, \u201cYou are the 1% who can make a difference!\u201d This trick will catch the attention of even the most skeptical receivers and keep them coming back for more. – Sowmya Moni, Incture<\/p>\n

16. Get Straight To The Point; Set Clear Expectations<\/h2>\n

Subject lines that can quickly summarize the main point and content of the email take out any guesswork for readers and set clear expectations about the content. If you\u2019re vague in the subject line, your audience may choose not to click or read more because they don\u2019t know what they\u2019ll get out of the email. Clarity is welcomed in a world of busy inboxes. – Victoria Zelefsky, The Menkiti Group<\/p>\n

17. Utilize Conversational AI Tools<\/h2>\n

Utilize conversational AI tools to enhance subject lines by analyzing the success of previous campaigns, understanding your target audience and aligning with the content of your email. I\u2019ve found great success by feeding analytics on past emails into these tools, along with a handful of current ideas. Combining a skilled copywriter or marketer with these modern tools unlocks many opportunities. – Kurt Uhlir, eXp World Holdings<\/p>\n

18. Solve Readers\u2019 Needs And Connect With Their Desires<\/h2>\n

Email subject lines that solve the readers\u2019 needs and connect with their behavior and desires perform best. Straightforward language describing a problem being solved by your email performs well, such as, \u201cDiscounts on last-minute Labor Day must-haves for your BBQ.\u201d This sample doesn\u2019t ask a question. Instead, it presumes the reader needs help remembering items and entices the click with a discount. – Kimberly Osborne, UNC Greensboro<\/p>\n

19. Use Personalized Subject Lines<\/h2>\n

Incorporating the recipient\u2019s name or mentioning a specific offer piques curiosity and increases relevance. This technique grabs attention in a crowded inbox and boosts open rates. Personalization fosters a sense of connection, making the email more engaging and valuable to the recipient. – Jonathan Shroyer, Arise Gaming<\/p>\n

20. Make Subject Lines Part Of Your Brand Identity<\/h2>\n

If you have a distinctive brand voice, make sure your subject lines speak the same language. This can help recipients quickly spot your emails in their inbox and connect them with your brand. This tactic truly works best if you are also delivering engaging content that helps your messages stand out in the inbox and that your recipients enjoy reading. – Tom Wozniak, OPTIZMO Technologies, LLC<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Writing a subject line that will inspire receivers to open an email can be a big challenge for professional communicators, especially if the same message is going out to a large number of people. Thankfully, there are effective ways to personalize mass emails, include just the right information and make them more intriguing for each […]<\/p>\n","protected":false},"author":1,"featured_media":12113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-12112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"\n20 Comms Pros Share Their Best Tips For Writing Email Subject Lines | Brandiary<\/title>\n<meta name=\"description\" content=\"Writing a subject line that will inspire receivers to open an email can be a big challenge for professional communicators, especially if the same message\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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