{"id":12074,"date":"2023-09-01T20:27:24","date_gmt":"2023-09-01T20:27:24","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/google-rolls-out-probationary-period-for-first-time-advertisers\/"},"modified":"2023-09-01T20:27:25","modified_gmt":"2023-09-01T20:27:25","slug":"google-rolls-out-probationary-period-for-first-time-advertisers","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=12074","title":{"rendered":"Google rolls out probationary period for first-time advertisers"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-8ccc5960-1 jArFiG\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-5a46198a-12 cVdxJM inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-5a46198a-12 iEaGlZ inline-subscribe\">The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Google is rolling out a new policy called Limited Ads Serving in an effort to reduce misleading advertisements across its platforms.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Under the policy, new advertisers will be subject to a \u201cget-to-know-you period,\u201d during which their ad impressions may be limited as Google familiarizes itself with the advertiser. Google will evaluate user feedback, past adherence to advertising policies, and whether the advertiser completed Google\u2019s Advertiser Identity Verification process to determine whether and when new advertisers can expand its reach.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">\u201cImagine someone is looking to book their next trip and searches for their favorite airline\u2019s flights to San Francisco. Under this new approach, the vast majority of ads they see related to that search would be from\u2026advertisers with a history of policy compliance and transparency,\u201d Alejandro Borgia, director of product management for ads safety, explained in a post about the new policy. \u201cAdvertisers without this record of good behavior might have their impressions limited.\u201d<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">The new policy will, for now, affect only those new advertisers who target certain brands in campaigns. Google will notify advertisers if they have been \u201cmeaningfully impacted\u201d by the policy, and will provide guidance on how to become a qualified advertiser.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">The debut of Limited Ads Serving comes weeks after Google-owned YouTube came under fire for allegedly serving adult ads on \u201cmade for kids\u201d channels, meaning that \u201cleading tech companies could have tracked children across the internet,\u201d per the NYT. Dan Taylor, Google\u2019s VP of global ads called the report \u201cdeeply flawed\u201d in a blog post. It\u2019s not the only headline about Google\u2019s ad platform this summer. In July, a separate Adalytics report alleged that Google \u201cviolated its promised standards when placing video ads on other websites,\u201d per the WSJ, a charge that the company refuted.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/09\/01\/google-rolls-out-probationary-period-for-first-time-advertisers?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. Google is rolling out a new policy called Limited Ads Serving in an effort to reduce misleading advertisements across its platforms. Under the policy, new advertisers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-12074","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google rolls out probationary period for first-time advertisers | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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