{"id":12015,"date":"2023-09-01T14:25:57","date_gmt":"2023-09-01T14:25:57","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/halo-collar-co-founder-michael-ehrman-talks-new-model-and-building-a-smartphone-for-dogs\/"},"modified":"2023-09-01T14:26:00","modified_gmt":"2023-09-01T14:26:00","slug":"halo-collar-co-founder-michael-ehrman-talks-new-model-and-building-a-smartphone-for-dogs","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=12015","title":{"rendered":"Halo Collar Co-Founder Michael Ehrman Talks New Model And Building \u2018A Smartphone For Dogs\u2019"},"content":{"rendered":"
\n

In early June, I wrote a story about a connected dog collar called the Halo Collar. The $699 \u201cinternet of things\u201d device uses Wi-Fi and GPS technologies in creating a virtual fence around a person\u2019s dogs. Halo Collar co-founder Ken Ehrman, alongside brother Michael, wanted to build a product that not only keeps the animal safe, but makes caring for the animal(s) more accessible to the human. The Halo Collar is protecting over 150,000 dogs, and has been evangelized by celebrities such as Ashlee Simpson, Mario Lopez, and the D\u2019Amelio family.<\/p>\n

In an interview at the time, Ken explained to me he and brother Michael were motivated to \u201cuse our technological expertise to support our mission of saving dogs\u2019 lives and allowing them to be safe off-leash.\u201d<\/p>\n

Earlier this month, I sat down with Michael to discuss the all-new third-generation Halo Collar 3. In a press release issued today, the new version is described as \u201cthe most accurate GPS dog fence ever created\u201d due to its heavy reliance on artificial intelligence technology. According to Ehrman, the new Halo Collar incorporates AI-based software that utilizes GPS signals from outer space and analyzes data from direct line-of-sight signals. The new methodology allows the collar to have \u201cmuch higher degrees of accuracy simply through software feature embedded within the Halo Collar itself using artificial intelligence.\u201d The team has coined the hallmark feature of the upgraded device PrecisionGPS. The new technology is important, Ehrman said, because dogs naturally like to move about their surroundings; as such, signals can bounce around depending on where the dog goes. \u201cIt\u2019s [the PrecisionGPS tech] something that\u2019s very unique to Halo,\u201d Ehrman said. \u201cIt\u2019s the only product on the market that has it, and we\u2019re very excited about that.\u201d<\/p>\n

Besides the substantially more accurate location technology, the Halo Collar 3 also features better battery life, support for cellular technology, a new magnetic charging cable, and comes in some new colors.<\/p>\n

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As I wrote in my initial coverage of the Halo Collar, the product\u2019s relevancy to disability and assistive tech is easy to glean upon deeper examination. In our interview, Ken shared an anecdote about his elderly mother benefitting from the device because it makes watching her dogs more accessible. A literal fence is an accessibility aid in this sense as well; the salient point is the Halo Collar\u2019s virtual fencing technology makes it such that she needn\u2019t engage in a foot chase if a dog ran away. Instead, she can rely on her phone to track the dog\u2019s whereabouts\u2014saving her from a physical excursion she may not be able to handle.<\/p>\n

The biggest selling point of the new collar, which Ehrman said has been in development for over a year, is the more precise location information. The Halo Collar 3 has undergone a \u201csignificant amount of testing\u201d during the development process, Ehrman told me. In addition to increased performance overall, Ehrman explained a goal was to have the collar perform well on different types<\/em> of dogs and their body types.<\/p>\n

\u201cNo matter how your dog wore its collar, we wanted the use of the product to be less reliant on the positioning of the collar on your dog,\u201d Ehrman said. \u201cWe spent a lot of time in particular testing the GPS performance, testing the antenna performance, not just in a lab environment or in our hand, but on a variety of dogs. This took a while for us to do and get right. We had to actually redesign some elements of the antenna and how it\u2019s mounted inside the device to get it just right.\u201d<\/p>\n

A significant portion of the development cycle for the Halo Collar 3 was giving customers prototypes to use in real-world testing. Ehrman called this field testing \u201cinvaluable\u201d and gives the team an opportunity to observe performance based on real life scenarios. Giving customers access to the new model was \u201cvery important,\u201d he added. \u201cWe want our customers to start using it in their real customer use environments\u2014that gives us an opportunity to observe the performance,\u201d Ehrman said. \u201cFor the last several months, a variety of customers been getting free upgrades to Halo 3 so that we could make sure that everything would go perfectly when we launched with general release to the public.\u201d<\/p>\n

Asked about the future, Ehrman said the team is \u201cvery heavily invested in continuing to stay far ahead of the competition\u201d in the smart collar space, adding there\u2019s \u201cconstant investment\u201d in research and development of hardware and software, the latter of which is delivered via over-the-air updates. Ehrman likened the Halo Collar as a \u201csmartphone for your dog.\u201d It\u2019s \u201ca platform your dog is wearing.\u201d<\/p>\n

\u201cWe can continue to layer on more and more features and functions over time, and you\u2019ll get those through over-the-air updates,\u201d he said. \u201cWe\u2019re very committed to our roadmap. We have an amazing roadmap of great features and functions, so investing in a Halo today isn\u2019t just getting the product of today; it\u2019s getting the product of today plus all these advancements that are coming down the line. It\u2019s an investment in the future, it\u2019s a different way to look at smart pet products or any pet product\u2014it\u2019s not just a commodity. It\u2019s a platform your dog wears that will continue to grow. It\u2019s what it can do for you and how it changes your life. Our goal is to keep dogs free and safe, and at the same time, give you the owner peace of mind to let you do things with your dog that you never could do before. There\u2019s so many additional ways we can do that\u2014we continue to work on and give our customers updates over time.\u201d<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In early June, I wrote a story about a connected dog collar called the Halo Collar. The $699 \u201cinternet of things\u201d device uses Wi-Fi and GPS technologies in creating a virtual fence around a person\u2019s dogs. Halo Collar co-founder Ken Ehrman, alongside brother Michael, wanted to build a product that not only keeps the animal […]<\/p>\n","protected":false},"author":1,"featured_media":12016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-12015","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"\nHalo Collar Co-Founder Michael Ehrman Talks New Model And Building \u2018A Smartphone For Dogs\u2019 | Brandiary<\/title>\n<meta name=\"description\" content=\"In early June, I wrote a story about a connected dog collar called the Halo Collar. 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