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Linda Yaccarino officially has a successor.<\/p>\n
Mark Marshall has been named NBCUniversal\u2019s\u2019s new chair of global advertising and partnerships, the role Yaccarino held before joining X as CEO in June.<\/p>\n
He initially stepped into the role on an interim basis following her departure. In this position, he oversees global, national, and local ad sales, among other duties. Marshall will report to Mark Lazarus, chairman of NBCU\u2019s media group.<\/p>\n
\u201cMark stepped into this role on an interim basis at one of the most critical times of year for the ad sales business, and over the past three months he has more than proven himself to be the leader NBCU needs to guide this team into the future,\u201d Lazarus said in a statement.<\/p>\n
Marshall assumed the mantle during upfronts season after Yaccarino\u2019s departure days before May advertiser presentations began. At the time, Lazarus addressed her resignation onstage at the company\u2019s upfront presentation at Radio City Music Hall. \u201cFor her many contributions and for building an excellent team here,we want to thank her and wish her well,\u201d he said at the time. \u201cWe\u2019ve had some changes around here, but the strength, expertise and spirit of this company remains, not only intact, but stronger than ever.\u201d<\/p>\n
During his time as interim chairman, Marshall secured deals with advertisers that were \u201croughly in line\u201d with NBCU\u2019s 2022 upfront, which brought in $7 billion, despite the turbulent ad market.<\/p>\n
Marshall has been with NBCU for almost 10 years. He was previously president of advertising and client partnerships. He joined NBCU in 2014 from Turner Sports.<\/p>\n
His appointment marks the latest leadership change at NBCU. The company fired CEO Jeff Shell earlier this year after a CNBC anchor accused him of sexual harassment.<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. Linda Yaccarino officially has a successor. Mark Marshall has been named NBCUniversal\u2019s\u2019s new chair of global advertising and partnerships, the role Yaccarino held before joining X […]<\/p>\n","protected":false},"author":1,"featured_media":11921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-11920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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