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There\u2019s something new in the air for OOH advertisers.<\/p>\n
Drone aerial advertising company Sustainable Skylines received Federal Aviation Administration (FAA) approval in Miami, meaning marketers may soon have a new way to fly their ads above beaches there.<\/p>\n
The company hopes to initially roll out aerial ad banners above Miami Beach in October or November. This marks the first time a drone banner-towing operation has gotten FAA approval for commercial purposes in the US.<\/p>\n
Its tech could potentially disrupt the aerial advertising industry, which has historically relied on piloted aircraft. Aerial advertising, which is particularly popular in the summer, has been used by brands ranging from Dunkin\u2019 to J.Crew.<\/p>\n
Sustainable Skylines noted that drones\u2014which take off and land vertically\u2014don\u2019t require a runway or airport, in contrast with the traditional crewed aircraft, and use less fuel.<\/p>\n
Once its drones are in the air, Sustainable Skylines will use camera footage from the devices and third-party mobile data to measure ad campaigns, according to Jacob Stonecipher, the company\u2019s founder and CEO.<\/p>\n
Eventually, Stonecipher hopes to use predictive analytics to offer dynamic pricing, meaning it would charge more on days when more people are likely to see the aerial ads. \u201cWe can actually charge in a similar way to the way the Facebooks and the Google Ads of the world are charging, with real data to back up their pricing,\u201d he said.<\/p>\n
While Stonecipher didn\u2019t discuss specific prices, he said the company is \u201ccharging similar pricing to traditional planes\u201d and will sell advertising time in two-hour blocks. Advertisers can participate in Sustainable Skylines\u2019 first movers\u2019 partnership program, which will feature lower prices than the company plans to typically charge.<\/p>\n
Founded in 2019, Sustainable Skylines is relatively new to the aerial ad industry, though it\u2019s not the only company experimenting with drone advertising. It has raised $1.2 million in pre-seed funding, according to Crunchbase, from investors including former JPMorgan Chase exec Jeff Zajkowski and Paul Mul\u00e9, SVP of finance at climate technology company Arcadia. The company\u2019s leadership team includes CMO Tim Carlisle, a Publicis alum.<\/p>\n
While it plans to begin operations in Miami Beach, Sustainable Skylines hopes to scale to locations across the country, according to Stonecipher, and will also pursue its next round of seed funding. \u201cDrone advertising at a large scale has never been done before,\u201d he said.<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. There\u2019s something new in the air for OOH advertisers. Drone aerial advertising company Sustainable Skylines received Federal Aviation Administration (FAA) approval in Miami, meaning marketers may […]<\/p>\n","protected":false},"author":1,"featured_media":11544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-11543","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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