{"id":11276,"date":"2023-08-27T12:43:17","date_gmt":"2023-08-27T12:43:17","guid":{"rendered":"https:\/\/mysourcefunding.com\/startups\/how-to-leverage-growth-marketing-to-boost-slowing-sales\/"},"modified":"2023-08-27T12:43:19","modified_gmt":"2023-08-27T12:43:19","slug":"how-to-leverage-growth-marketing-to-boost-slowing-sales","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=11276","title":{"rendered":"How To Leverage Growth Marketing To Boost Slowing Sales"},"content":{"rendered":"
\n

Retail sales were up 0.2% in June, but that doesn\u2019t mean the U.S. economy is booming. First off, the bump was lower than projected. Secondly, some categories\u2014including gas, books and garden equipment\u2014went against the grain. Retail sales in these sectors declined, reinforcing the reality that consumers aren\u2019t overly eager to spend.<\/p>\n

It\u2019s not surprising, given the Fed keeps announcing interest rate hikes to slow inflation. However, sluggish sales create a gloomy environment for businesses looking to make it through to sunnier skies. The old hat marketing and sales techniques may no longer work as well with hesitant buyers.<\/p>\n

Fortunately, marketing methods that focus on sustaining long-term growth and building brand loyalty can. Here\u2019s how to use growth marketing to give your sales a boost.<\/p>\n

Create Content for Every Stage of the Buyer\u2019s Journey<\/h2>\n

Traditional marketing can be good at raising awareness. You see a rotation of ads, perhaps too many times. Now you know a brand exists, what it stands for and what it sells. But so what?<\/p>\n

You might find the ads\u2019 messages annoying or confusing. Just because you\u2019re aware of something doesn\u2019t mean you\u2019re convinced you need to buy it. And maybe you\u2019ve tried the product before but aren\u2019t sure why you should use it now.<\/p>\n

<\/fbs-ad><\/p>\n

A shortcoming of traditional marketing is that it doesn\u2019t focus on the entire buyer\u2019s journey. It\u2019s also impersonal, as the goal is often to reach as many people as possible with a generic message. A growth marketing strategy takes a different approach. It strives to nurture and convert at every stage, including targeting current customers who might be thinking of abandoning the brand.<\/p>\n

Companies can implement growth strategies by creating content for each step in the buyer\u2019s journey. These steps go beyond awareness to acquisition, activation, revenue, retention and referral. Using distinct content to target leads and customers at these various stages makes the messages more relevant. You can also split-test content to see which messages increase sales. You\u2019ll generate demand and improve customer retention at the same time.<\/p>\n

Optimize Online Content for Search Engines<\/h2>\n

A good chunk of your online content will probably be aimed at generating, nurturing and converting leads. Your content needs to be visible to do this effectively. Potential leads won\u2019t find you if your pages aren\u2019t ranking well in the search engine results.<\/p>\n

While you may have heard of search engine optimization, it involves more than sprinkling in a few target keywords. Mastering SEO requires aligning your market and keyword research. It also means keeping up to date with search engine algorithm changes, implementing impactful linking strategies and fine-tuning each page\u2019s technical aspects.<\/p>\n

Say you\u2019ve devoted a portion of your website to a blog to generate leads. Your posts discuss pain points your market research shows your audience cares about. In addition, each post\u2019s subject matter matches your brand\u2019s voice and identity. However, the blog\u2019s organic traffic volume is below target.<\/p>\n

Because of the lower search engine visibility, lead gen numbers are down. An audit reveals that you need to fix several broken links and incorporate more long-tail keywords. After you make the changes, you notice the posts are starting to rank higher. Now you\u2019re getting more organic traffic, which translates to a larger number of prospects you can nurture. Additional leads mean a potential boost in sales as they move to the activation and revenue stages.<\/p>\n

Sync Efforts Across Different Channels<\/h2>\n

Since growth marketing strategies focus on the entire customer experience, more than one channel is involved. Yes, your website\u2019s blog generates leads. But your business also reaches its target audience through social media, email, surveys and online customer service chats. In addition, your strategies rely on paid traffic from pay-per-click ads and amplified social posts.<\/p>\n

Syncing your messages across different channels can create a seamless, personalized experience for leads and customers. When communication is well-coordinated, it helps establish authority. Would you be responsive to an email from your bank encouraging you to sign up for a product you already have? You\u2019d probably wonder why you received the message, and the brand would lose credibility.<\/p>\n

In this case, the bank should know you don\u2019t need a mortgage given that you\u2019ve been paying on one for years. But what if the bank emailed you about upgrading your checking account instead? Based on the data, the company noticed you\u2019re a good candidate for a higher tier with more valuable incentives. It\u2019s a better-targeted offer and more likely to motivate you to increase your business with them.<\/p>\n

Growth marketers realize audiences interact with multiple touchpoints across various channels. And they know people are paying attention and will notice inconsistencies. Integrated cross-channel campaigns improve your company\u2019s chances of generating incremental sales, whether they\u2019re from new or existing customers. The trust sales require comes from consistent relevance.<\/p>\n

Growth Marketing\u2019s Role in Increasing Sales<\/h2>\n

People won\u2019t buy from you if they don\u2019t know you\u2019re there. Still, there\u2019s more to sales than awareness. People also won\u2019t buy if they perceive your offer as untrustworthy or irrelevant.<\/p>\n

Growth marketing strategies recognize that awareness, trust and relevance are factors throughout the buyer\u2019s journey\u2014and that current clients are likely to generate more revenue. After all, data shows they outspend new customers by 31%. By leveraging growth marketing techniques such as the creation and distribution of targeted, optimized and relevant content, your company can keep its long-term sales on track.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Retail sales were up 0.2% in June, but that doesn\u2019t mean the U.S. economy is booming. First off, the bump was lower than projected. Secondly, some categories\u2014including gas, books and garden equipment\u2014went against the grain. Retail sales in these sectors declined, reinforcing the reality that consumers aren\u2019t overly eager to spend. It\u2019s not surprising, given […]<\/p>\n","protected":false},"author":1,"featured_media":11277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[77],"tags":[],"class_list":{"0":"post-11276","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-startups"},"yoast_head":"\nHow To Leverage Growth Marketing To Boost Slowing Sales | Brandiary<\/title>\n<meta name=\"description\" content=\"Retail sales were up 0.2% in June, but that doesn\u2019t mean the U.S. economy is booming. 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