{"id":11073,"date":"2023-08-25T15:45:31","date_gmt":"2023-08-25T15:45:31","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/connected-tv-and-social-platforms-remain-resilient-with-advertisers\/"},"modified":"2023-08-25T15:45:35","modified_gmt":"2023-08-25T15:45:35","slug":"connected-tv-and-social-platforms-remain-resilient-with-advertisers","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=11073","title":{"rendered":"Connected TV and social platforms remain resilient with advertisers"},"content":{"rendered":"

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Rising interest rates and inflation still have some advertisers worried\u2014but that could stand to boost connected TV and social media platforms.<\/p>\n

They remain the top two channels in which advertisers say they will increase their investment, according to new data from Advertiser Perceptions, a research firm that tracks the attitudes of marketers and agencies.<\/p>\n

The reason for their interest is simple: advertisers perceive the channels as more measurable and more affordable than other platforms, and believe that return on investment is growing, Nicole Perrin, Advertiser Perception\u2019s SVP of business intelligence, told Marketing Brew.<\/p>\n

\u201cAdvertisers are really looking to reach the right people, prove that they did so, and that it worked, and to do both of those things at a price that works for them,\u201d Perrin said.<\/p>\n

The details: <\/strong>The data, collected through more than 300 interviews with marketer and agency executives, found that just over half of advertisers planned to increase their spending on social media, and 54% of advertisers said they planned to spend more on connected TV in 2023.<\/p>\n