{"id":11062,"date":"2023-08-25T14:31:03","date_gmt":"2023-08-25T14:31:03","guid":{"rendered":"https:\/\/mysourcefunding.com\/startups\/the-killer-app-for-threads-is-the-web\/"},"modified":"2023-08-25T14:31:04","modified_gmt":"2023-08-25T14:31:04","slug":"the-killer-app-for-threads-is-the-web","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=11062","title":{"rendered":"The Killer App for Threads Is the Web"},"content":{"rendered":"
\n

Threads, the text-based<\/span> social network that Meta recently launched as part of Instagram, is finally on the web. Earlier this week, Meta chief executive Mark Zuckerberg shared that Threads for the web would be \u201crolling out over the next few days.\u201d That rollout has begun; some users already have access to the web version.<\/p>\n

It\u2019s the next phase for the new social app, which launched in early July as a bare-bones text-threading app. Similar to X, the company formerly known as Twitter, Threads allows people to post text updates, \u201cheart\u201d or like others\u2019 posts, repost them, and reply in a Thread.<\/p>\n

The app initially swelled in users\u2014due in no small part to the fact that people could instantly transfer their Instagram presence over to Threads\u2014with 100 million people signing up within the first five days. Even Adam Mosseri, Instagram\u2019s lead on the project, was shocked: \u201cI\u2019m not sure I can wrap my mind around that fact. It\u2019s insane; I can\u2019t make sense of it,\u201d he wrote in a Thread.<\/p>\n

But Threads was\u2014and is\u2014a work in progress. Threads will supposedly be compatible with ActivityPub, an open social networking protocol, but that hasn\u2019t happened yet. The app also doesn\u2019t currently support direct messages, a popular feature on X. And Threads is not available in the European Union, due to the regulatory climate there. Until now it was only available on mobile, limiting its usefulness to researchers who mine social media websites for useful data, or elder millennials who hang out in web browsers all day at work (raises hand).<\/p>\n

Threads\u2019 arrival on the web, then, doesn\u2019t make it a beacon of social media innovation. Rather, it makes it more broadly usable. Most users will still access it through mobile, if the way people currently access the internet is any indication. But the move to the web is the next step in Meta creating an application just sticky enough to kneecap X and draw attention away from Bluesky, Mastodon, Spoutible, Post, and any other newish social app.<\/p>\n

It\u2019s also a way to juice its users again. After that spectacular initial sign-up period in July, Threads usage dropped off precipitously. New data from market intelligence firm Sensor Tower suggests that daily active users are down more than 60 percent from its first-week average, though it\u2019s now back on the upswing. Threads amassed 44 million daily active users during its launch peak, then saw usage drop to a low of 7 million DAUs in late July. As of mid-August, the app has seen increases of 11 million DAUs, Sensor Tower analysts say. However, time spent on the app per daily active user has also fallen, the firm says.<\/p>\n

\u201cI joined Threads within 48 hours of it opening up, like everybody else, but I haven\u2019t really used it, and the reason is that I access most of my social media on my laptop,\u201d says Ethan Zuckerman, a media scholar at the University of Massachusetts Amherst and an internet activist. \u201cI\u2019m reading, writing, and sharing articles. And I\u2019m not necessarily typical, but I think there are a lot of people who are trying to counterbalance this moment of, \u2018Twitter is falling apart\u2014where\u2019s the new conversation going to be?\u2019\u201d Cross-posting between multiple apps when most run on the web and one of them is mobile-only creates a barrier, however small, to regular usage.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Threads, the text-based social network that Meta recently launched as part of Instagram, is finally on the web. Earlier this week, Meta chief executive Mark Zuckerberg shared that Threads for the web would be \u201crolling out over the next few days.\u201d That rollout has begun; some users already have access to the web version. It\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":11063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[77],"tags":[],"class_list":{"0":"post-11062","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-startups"},"yoast_head":"\nThe Killer App for Threads Is the Web | Brandiary<\/title>\n<meta name=\"description\" content=\"Threads, the text-based social network that Meta recently launched as part of Instagram, is finally on the web. 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