{"id":10875,"date":"2023-08-24T13:19:18","date_gmt":"2023-08-24T13:19:18","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/bud-light-debuts-nfl-campaign-amid-continued-fallout\/"},"modified":"2023-08-24T13:19:21","modified_gmt":"2023-08-24T13:19:21","slug":"bud-light-debuts-nfl-campaign-amid-continued-fallout","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=10875","title":{"rendered":"Bud Light debuts NFL campaign amid continued fallout"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-8ccc5960-1 jArFiG\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-5a46198a-12 cVdxJM inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-5a46198a-12 iEaGlZ inline-subscribe\">The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Bud Light is hoping the NFL can help it win back drinkers following months of falling sales.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">The beer brand has rolled out an ad titled \u201cEasy to Sunday,\u201d which follows its \u201cEasy to Summer\u201d campaign. According to Bud Light, it\u2019s one of the brand\u2019s largest NFL campaigns to date and will air in 15-, 30-, and 60-second increments throughout the season.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">The commercial features fans in various settings celebrating their Sunday football traditions to country music group The War and Treaty\u2019s cover of the song \u201cA Sunday Kind of Love.\u201d<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">In addition to the commercial, Bud Light is once again rolling out cans showcasing 23 NFL teams. It is also partnering with YouTube to give away $1 million in YouTubeTV Sunday Ticket subscriptions; last year, the video platform reached a deal with the NFL to secure rights for the offering, which lets fans watch out-of-market games. Bud Light is also teaming up with Fanatics to give away gift cards for team merchandise.<\/p>\n<p><iframe loading=\"lazy\" title=\"Bud Light | Easy to Sunday\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/w2jn4N44jPY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">The NFL marketing blitz comes after months of controversy for Bud Light, which started in April after trans influencer Dylan Mulvaney posted a customized beer can as part of a March Madness\u00a0 partnership. A conservative-led boycott of Bud Light ensued, causing the brand to put two marketing executives, Alissa Heinerscheid and Daniel Blake, on leave, according to the Wall Street Journal.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Since then, Bud Light has upped its marketing spend. Bud Light\u2019s summer marketing campaign was its largest media spend to date, featuring a concert tour with bands like OneRepublic and Bush, $10,000 giveaways to consumers, rebates on beer over the July 4th weekend, and ads featuring NFL players like Travis Kelce.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">However, the brand is still bleeding: Last month, Mulvaney posted on TikTok and Instagram to blast the company for its response to the controversy, saying that no one had reached out to her in the aftermath of the controversy and that she has faced harassment for months.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Bud Light\u2019s parent company, AB InBev, reported a 10.5% nosedive in its US revenue during its Q2 earnings earlier this month. This week, Modelo overtook Bud Light as the country\u2019s bestselling beer so far this year, per NIQ data.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Still, there are signs the backlash might be softening: A Deutsche Bank survey recently found that fewer people are unlikely to buy the beer. Plus, Kid Rock, who played a role in starting the boycott by shooting cans of Bud Light, was spotted drinking one last week.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/08\/24\/bud-light-debuts-nfl-campaign-amid-continued-fallout?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. Bud Light is hoping the NFL can help it win back drinkers following months of falling sales. The beer brand has rolled out an ad titled [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-10875","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bud Light debuts NFL campaign amid continued fallout | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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