{"id":10840,"date":"2023-08-24T06:26:00","date_gmt":"2023-08-24T06:26:00","guid":{"rendered":"https:\/\/mysourcefunding.com\/startups\/how-to-create-one-for-your-business\/"},"modified":"2023-08-24T06:26:01","modified_gmt":"2023-08-24T06:26:01","slug":"how-to-create-one-for-your-business","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=10840","title":{"rendered":"How To Create One For Your Business"},"content":{"rendered":"
\n

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of <\/em>Robert J. Smith Productions<\/em> and Smith Profits.<\/em><\/p>\n

Most people are unaware that one of television\u2019s most influential and prolific writers, Rod Serling, the creator of “The Twilight Zone,” also wrote influential films such as “Patterns,” “Seven Days in May,” “Planet of the Apes” and “Requiem for a Heavyweight.” The IMDb logline for the latter film is \u201cKnockout performances by Anthony Quinn, Jackie Gleason, Mickey Rooney and Julie Harris highlight this hard-hitting drama of corruption in the ring.\u201d The 1962 movie also had many taglines, including:<\/p>\n

\u2022 The World of “Mountain” Riviera…The Fast Buck…The Angry Men…The Lonely Women!<\/p>\n

\u2022 The Gutsiest Picture Ever Made!<\/p>\n

\u2022 They beat him…they broke him…they betrayed him…but they could not crush the towering dignity of a real fighter!<\/p>\n

Of course, a requiem is a memorial, a remembrance of something that is no more. One of the greatest advertising tactics in the history of business\u2014taglines\u2014is something that has been forgotten by many of today\u2019s businesses, especially smaller businesses. I believe forgetting business taglines and campaign slogans can be a major mistake.<\/p>\n

<\/fbs-ad><\/p>\n

Well-Known Business Taglines<\/h2>\n

One of the world’s most iconic brands, Coca-Cola, has had nearly 50 taglines to date. Being a home market merchandiser, a.k.a. route truck delivery driver for Coke in my youth, my personal favorites are “It\u2019s the Real Thing” “Coke is It!” and “The Pause That Refreshes” Of course, there are other taglines that businesses have scored knockouts with, including:<\/p>\n

\u2022 I Can\u2019t Believe I Ate the Whole Thing (Alka Seltzer)<\/p>\n

\u2022 It’s not easy bein\u2019 cheesy (Cheetos)<\/p>\n

\u2022 When it absolutely, positively has to be there overnight. (FedEx)<\/p>\n

\u2022 Leave the Driving to Us (Greyhound)<\/p>\n

\u2022 When You Care Enough to Send the Very Best (Hallmark)<\/p>\n

\u2022 It Takes a Licking and Keeps on Ticking (Timex)<\/p>\n

\u2022 Save Money. Live Better. (Walmart)<\/p>\n

As you can see from these examples, the most effective taglines are catchy and memorable. What is the tagline for your business? Do you have one? If not, there is no time like the present.<\/p>\n

Creating Your Business Tagline<\/h2>\n

When I wrote the screenplay, “Everything is Temporary”(which eventually became “The Junior Partner”) I had my protagonist, Champ Mitchell speak the phrase, “Everything is Temporary,” and it made me wonder what name had been given to that literary device. As I completed my Creative Writing Master of Fine Arts at Full Sail University simultaneously with my Feature Film Writing degree program at UCLA, I asked every professor at each college. I was shocked to discover that no one had ever given a name to it. So, I took it upon myself to do so.<\/p>\n

I run all of my taglines, slogans and ad copy by my co-producer and screenplay editor, Sharon Roznowski. She helped me coin the term \u201ctitle punch\u201d to describe when a movie title is spoken or otherwise shown in a film. Further research shows that our instincts to coin the term “title punch” were on the nose. Tagline, as defined by Merriam-Webster, is “a reiterated phrase identified with an individual, group or product.” Slogan, on the other hand, is “a final line (as in a play or joke), especially one that serves to clarify a point or create a dramatic effect.”<\/p>\n

The title punch at the end of the Edmond O\u2019Brien 1949 classic “D.O.A.” did exactly that as it clarified the theme, title and point of the entire film with the final words spoken by actor Roy Engel. After a deputy asked him, \u201cHow shall I make out the report on him, captain?\u201d Engel’s character, a homicide detective, replies, “Better make it ‘dead on arrival.'” Director Rudolph Mat\u00e9 even gave it the one-two title punch when he followed those last words with a visual of a hand stamping the letters D.O.A. onto the police report.<\/p>\n

The primary reason that I added the word “punch” to the title when any one of a number of other words would do is that I felt that when you hear or see the title of a movie in a movie, it should have significance. It should feel as if it hit you right in the face. A great business tagline should do the same! It should let your customers know what you can do for them, and it should stake your claim to your market share. Your tagline should be bold.<\/p>\n

At my company, our tagline is “Hammering Out Profits for Your Business.” Our tagline was easy to come up with as a blacksmith or “smithy” is our mascot across all of our brands and appears in all of our logos. Another example: When we formed Robert J. Smith Productions, we came up with the tagline, “Have a Productive Day!” We use it in all forms of communication that we have with our clients, vendors and strategic partners, and it\u2019s amazing how many referrals we receive simply because our e-mail signatures close with our tagline. The same strategy can work for your company as well. To create effective taglines, simply develop short statements that fit with your company\u2019s core products and services. Also, think about statements that blend well with your logos and other images. Then, use it everywhere. Once you\u2019ve developed an optimal tagline for your business, you are also halfway to creating an effective jingle for use on your website and in radio and television commercials.<\/p>\n

I’ll leave you with two taglines from professional boxers who went into business for themselves after they retired from the ring: In promoting his fitness program, \u201cLightning\u201d Lloyd Ellett borrows a popular saying among United States Navy Seals: “Slow is smooth. Smooth is fast.” In selling the George Foreman Grill, “Big” George Foreman said, “It’s so good I put my name on it!”<\/p>\n

Whether you hire a PR firm or any advertising agency or you simply brainstorm with your associates, family, or friends, I think you’ll see your business improve with a great tagline. You don\u2019t have to be Anthony Quinn, Jackie Gleason, Mickey Rooney or Julie Harris to create a \u201cknockout performance.\u201d You don\u2019t have to be Rod Serling to create a heavyweight tagline. In the words of Nike: \u201cJust Do It!\u201d<\/p>\n

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?<\/em><\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. Most people are unaware that one of television\u2019s most influential and prolific writers, Rod Serling, the creator of “The Twilight Zone,” also wrote influential films such as “Patterns,” “Seven Days in May,” “Planet of […]<\/p>\n","protected":false},"author":1,"featured_media":10841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[77],"tags":[],"class_list":{"0":"post-10840","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-startups"},"yoast_head":"\nHow To Create One For Your Business | Brandiary<\/title>\n<meta name=\"description\" content=\"Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. Most people are unaware that\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=10840\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Create One For Your Business | Brandiary\" \/>\n<meta property=\"og:description\" content=\"Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. Most people are unaware that\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=10840\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-24T06:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-24T06:26:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/08\/1692858360_0x0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"771\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=10840#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=10840\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"How To Create One For Your Business\",\"datePublished\":\"2023-08-24T06:26:00+00:00\",\"dateModified\":\"2023-08-24T06:26:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=10840\"},\"wordCount\":1081,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Startups\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=10840#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=10840\",\"url\":\"https:\/\/mysourcefunding.com\/?p=10840\",\"name\":\"How To Create One For Your Business | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2023-08-24T06:26:00+00:00\",\"dateModified\":\"2023-08-24T06:26:01+00:00\",\"description\":\"Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. Most people are unaware that\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=10840#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=10840\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=10840#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Create One For Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Create One For Your Business | Brandiary","description":"Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. Most people are unaware that","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=10840","og_locale":"en_US","og_type":"article","og_title":"How To Create One For Your Business | Brandiary","og_description":"Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. Most people are unaware that","og_url":"https:\/\/mysourcefunding.com\/?p=10840","og_site_name":"Brandiary","article_published_time":"2023-08-24T06:26:00+00:00","article_modified_time":"2023-08-24T06:26:01+00:00","og_image":[{"width":1200,"height":771,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/08\/1692858360_0x0.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=10840#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=10840"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"How To Create One For Your Business","datePublished":"2023-08-24T06:26:00+00:00","dateModified":"2023-08-24T06:26:01+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=10840"},"wordCount":1081,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Startups"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=10840#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=10840","url":"https:\/\/mysourcefunding.com\/?p=10840","name":"How To Create One For Your Business | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2023-08-24T06:26:00+00:00","dateModified":"2023-08-24T06:26:01+00:00","description":"Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. Most people are unaware that","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=10840#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=10840"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=10840#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"How To Create One For Your Business"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/10840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10840"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/10840\/revisions"}],"predecessor-version":[{"id":10842,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/10840\/revisions\/10842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/10841"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}