{"id":10813,"date":"2023-08-24T02:10:53","date_gmt":"2023-08-24T02:10:53","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/beyonces-renaissance-world-tour-proves-focusing-on-a-marginalized-community-doesnt-diminish-sales\/"},"modified":"2023-08-24T02:10:54","modified_gmt":"2023-08-24T02:10:54","slug":"beyonces-renaissance-world-tour-proves-focusing-on-a-marginalized-community-doesnt-diminish-sales","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=10813","title":{"rendered":"Beyonc\u00e9\u2019s Renaissance World Tour Proves Focusing On A Marginalized Community Doesn\u2019t Diminish Sales"},"content":{"rendered":"
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Focusing on showing underrepresented groups that they belong with you does not alienate other consumers who are not part of that community. Beyonc\u00e9 is the latest proof source of that.<\/p>\n

Beyonc\u00e9\u2019s current Renaissance World Tour, for her seventh solo studio album Renaissance<\/em> is her highest grossing tour yet, and the highest ever among all Black female artists. Optimistic estimates for the tour show that it could gross more than $2 billion, more than all of her previous tours combined.<\/p>\n

The album is dedicated to Beyonc\u00e9\u2019s late uncle Jonny, who she credits with introducing her to much of the musical styles from Queer culture, that inspired and are featured in the album.<\/p>\n

The album also includes collaboration from many artists within the LGBTQ+ community, including Big Freedia, Syd, and DJ Honey Dijon.<\/p>\n

Many fans have expressed their excitement and gratitude that the album feels like an homage to LGBTQ+ culture, specifically Black Queer culture, and its influence on today\u2019s culture.<\/p>\n

And now with the Renaissance World Tour, Beyonc\u00e9 goes further with her inclusion of the LGBTQ+ community, when she turns the stage over to dancers who do a more than five minute ballroom battle interlude, again featuring people from the community including Honey Balenciaga.<\/p>\n

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Even though the Renaissance<\/em> album and tour heavily features and highlights the LGBTQ+ community, it has not negatively impacted overall sales, or deterred people who aren\u2019t part of the community from listening to the music or attending the live shows.<\/p>\n

A common objection many brands have for engaging in inclusive marketing is that they don\u2019t want to alienate their existing consumers by catering to a niche group.<\/p>\n

But the reality is, when you include more people, by showing people from marginalized communities that they do belong with you, it doesn\u2019t mean that people from dominant groups won\u2019t feel like they belong. It just means more<\/em> people feel like they belong with you.<\/p>\n

In 2018, when Marvel\u2019s Black Panther<\/em> broke box office records earning more than $1.3 billion worldwide. Black people all around the world flocked to see it, and for many, it was their first introduction to the Marvel universe.<\/p>\n

But Black audiences were not the only ones to see Black Panther<\/em>, which is the highest grossing movie with a Black director, and the highest grossing movie with a predominantly Black cast. Lots of people who do not identify as Black went and saw the movie too. One writer described the movie as a \u201ca film made for everyone, but with Black people in mind.\u201d<\/p>\n

This principle isn\u2019t just applicable in the entertainment industry, it\u2019s proven true in many other industries as well. In an Ad Age special report, Neil Golden, who was McDonald\u2019s chief marketing officer at the time, talked about one of the brand\u2019s most popular ad campaigns, \u201cBig Day.\u201d, He noted that it had many touching moments and that \u201cnearly anyone would enjoy watching it and connect with the universal themes, but there are many components that resonate specifically with the African-American experience, like jumping the broom.\u201d<\/p>\n

The campaign was designed for the niche, but it won the masses.<\/p>\n

Jim Farley is the president and CEO of Ford. He talked about how one of the brand\u2019s most popular campaigns followed the same principle, \u201cone of our most popular campaigns with dealers and consumers was a TV commercial for the new Ford Explorer with comedian Kevin Hart. It was developed for African-American audiences, but [then] we used it for the general market \u2014it was one of our key ads for the Explorer launch.\u201d<\/p>\n

When the NFL debuted a commercial featuring flag football star Diana Flores during the Superbowl earlier this year, including a conversation in Spanish with Diana and her onscreen mother, it did not diminish the experience for non-Spanish speakers when watching it. It did however make Spanish-speakers feel seen.<\/p>\n

When a restaurant decides to make ample options on the menu available for people who are vegan or gluten-free, they aren\u2019t diminishing the experience for people who don\u2019t have those dietary restrictions. In fact, they might not even notice those options are even available on the menu. But people with dietary restrictions will be appreciative of the restaurant taking the time to see them and to ensure they have a great dining experience at the restaurant.<\/p>\n

It isn\u2019t enough to just say \u2018all are welcome\u2019 with your messaging and with the products, services, and experiences you deliver. Consumers that have historically been underrepresented and underserved often need you to speak to them directly, to show them that you see them and you get them, and that you\u2019ve designed experiences with them in mind, before taking the next step forward with you.<\/p>\n

Follow the lead of Beyonc\u00e9 and these other brands that are designing experiences to show marginalized communities they belong with them. Not only will you win the attention and loyalty of consumers from these underrepresented and underserved communities, but you\u2019ll also continue to win the masses as well.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Focusing on showing underrepresented groups that they belong with you does not alienate other consumers who are not part of that community. Beyonc\u00e9 is the latest proof source of that. Beyonc\u00e9\u2019s current Renaissance World Tour, for her seventh solo studio album Renaissance is her highest grossing tour yet, and the highest ever among all Black […]<\/p>\n","protected":false},"author":1,"featured_media":10814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-10813","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"\nBeyonc\u00e9\u2019s Renaissance World Tour Proves Focusing On A Marginalized Community Doesn\u2019t Diminish Sales | Brandiary<\/title>\n<meta name=\"description\" content=\"Focusing on showing underrepresented groups that they belong with you does not alienate other consumers who are not part of that community. 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