{"id":10801,"date":"2023-08-23T23:53:48","date_gmt":"2023-08-23T23:53:48","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/zappos-dana-zumbo-talks-new-sorel-collaboration-adaptive-clothing-more-in-interview\/"},"modified":"2023-08-23T23:53:50","modified_gmt":"2023-08-23T23:53:50","slug":"zappos-dana-zumbo-talks-new-sorel-collaboration-adaptive-clothing-more-in-interview","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=10801","title":{"rendered":"Zappos\u2019 Dana Zumbo Talks New Sorel Collaboration, Adaptive Clothing, More In Interview"},"content":{"rendered":"
\n

In a press release this week, footwear company Sorel announced a collaboration with Zappos in which the Portland-based company is \u201cexpanding its universal styles on Zappos Adaptive.\u201d Zappos Adaptive is described by Sorel as \u201c[the Zappos website] curated shopping experience featuring functional and fashionable products to make life easier for all.\u201d<\/p>\n

The expanded collection is available now.<\/p>\n

In the announcement, Sorel said it chose its \u201ciconic\u201d Out\u2018N About III Classic WP shoe to adapt to disabled people. Sorel and Zappos collaborated on the shoe\u2019s design and features, as well as enlisting members of the disability to provide feedback on the product. The Out \u2019N About features an adjustable strap and an enlarged heel loop to make the shoe easier to put on and take off. Additionally, Sorel noted each design element\u2014from straps and pull loops to stitching and collar height\u2014was designed in such a way as to \u201cstrike the ultimate balance of function and style, tested in real-time by members of the disability community.\u201d This real-time testing, Sorel added, played a pivotal role in ensuring the highest possible quality (and crucially, functionality) of the shoe.<\/p>\n

\u201cSorel believes that thoughtful and impactful product design includes accessibility considerations, and looks forward to incorporating this partnership with Zappos into its larger brand truths,\u201d the company said of its institutional ethos on the importance of accessible clothing in the press release. \u201cThe Sorel product development team acknowledged the Zappos Adaptive design process as a \u2018game-changer\u2019 for future seasons, allowing Sorel to identify and implement adaptive design across more styles. As the fashion industry as a whole works to better address the wants and needs of all consumers, Sorel will continue to evolve and create fashionable, functional footwear for all individuals.\u201d<\/p>\n

Dana Zumbo, business development manager at Zappos Adaptive, told me this week in an interview conducted over email accessibility is a \u201ccore focus\u201d company-wide, one she said is close to its collective heart. Zumbo, who\u2019s been with Zappos for 14 years (the last 7 of which focused on disability inclusion), described her role at the company as \u201censuring our mission of providing functional and fashionable products to make life easier for all continues to be at the forefront. I collaborate and consult with our brand partners on developing and\/or adapting products to be more inclusive of the disability community.\u201d She noted the Out\u2018N About marks the second time Zappos and Sorel have worked together, telling me she looks forward to more opportunities to do so in the future.<\/p>\n

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Asked about what makes a good pair of adaptive shoes in terms of design and technology, Zumbo explained doing it right involves striking a balance between form and function. Everyone wants to look fashionable to some degree, but a nice-looking pair of shoes doesn\u2019t do anything for a person if they can\u2019t get them on their feet. According to Zumbo, adaptive footwear has many features that aid in getting shoes on and off; they include zippers, elastic laces, and bungee cords. These (analog) pieces of technology especially matter if the wearer has a device like a brace or prosthetic to accommodate. The shoes need to fit comfortably over these things, not to mention be easy to get on and off with a brace in place, for example. A person may need extended widths or removable insoles to get their shoes to fit, Zumbo said. \u201cOur number one priority in the design process is connecting the brands directly with the disability community, and listening to their valuable feedback,\u201d she said. \u201cWe do this through facilitating focus groups with our brand partners.\u201d<\/p>\n

Zumbo said it was back in 2014 when a customer service call caused Zappos to become aware of the \u201cimmense\u201d need for clothing manufacturers to invest in adaptive clothing. Zappos Adaptive launched six years later, in 2017, which only increased consumer demand for adaptive clothing. \u201c[The demand is] continual fuel towards our commitment to better serve the disability community,\u201d Zumbo said. \u201cIt is our responsibility as fashion retailers to provide options so everyone has the opportunity to express themselves through fashion!\u201d<\/p>\n

Zumbo went on to say Zappos is \u201calways open\u201d to more feedback, saying they aren\u2019t resting on their laurels, because, as with everything else pertaining to accessibility, \u201cwe know there is much more work to do.\u201d<\/p>\n

Looking towards the future, Zumbo said Zappos is committed to conducting ongoing research into adaptive clothing and education on the topic. Zappos is also pledging to keep engaging in regular conversations with people with disabilities and their families in order to gauge what certain needs and improvements exist. In the short-term, Zumbo noted the company is \u201clooking forward\u201d to participating in the Runway of Dream fashion show, happening at New York Fashion Week this fall.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In a press release this week, footwear company Sorel announced a collaboration with Zappos in which the Portland-based company is \u201cexpanding its universal styles on Zappos Adaptive.\u201d Zappos Adaptive is described by Sorel as \u201c[the Zappos website] curated shopping experience featuring functional and fashionable products to make life easier for all.\u201d The expanded collection is […]<\/p>\n","protected":false},"author":1,"featured_media":10802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-10801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"\nZappos\u2019 Dana Zumbo Talks New Sorel Collaboration, Adaptive Clothing, More In Interview | Brandiary<\/title>\n<meta name=\"description\" content=\"In a press release this week, footwear company Sorel 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