{"id":10628,"date":"2023-08-23T01:47:19","date_gmt":"2023-08-23T01:47:19","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/apple-mkbhd-showcase-pet-prosthetics-tech-in-new-videos\/"},"modified":"2023-08-23T01:47:20","modified_gmt":"2023-08-23T01:47:20","slug":"apple-mkbhd-showcase-pet-prosthetics-tech-in-new-videos","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=10628","title":{"rendered":"Apple, MKBHD Showcase Pet Prosthetics Tech In New Videos"},"content":{"rendered":"
\n

Turns out, pups benefit from assistive tech as much as humans do.<\/p>\n

Apple today posted a video to YouTube called \u201cThe Invincibles.\u201d The spot, shot entirely on iPhone 14 Pro, tells the story of Chip, a dog who was born with a limb difference. Rather than face euthanasia, doctors instead decided to amputate one of his legs and give him a prosthesis.<\/p>\n

The video, narrated by Chip\u2019s owner, shows him doing typical doggy activities such as running and swimming while wearing his prosthetic. In addition to Chip, the video shows other dogs with limb differences partaking regular dog activities with their own prosthetic devices.<\/p>\n

As MacRumors\u2019 Juli Clover notes, Chip\u2019s prosthetic was created by 3DPets and designed using the 14 Pro\u2019s LiDAR scanner and TrueDepth camera system. The cameras take a three-dimensional body scan that is eventually used in designing the custom-made hardware for the animal.<\/p>\n

In addition to Apple\u2019s \u201cShot on iPhone\u201d video, megastar tech YouTuber Marques Brownlee, known as MKBHD, shared a video of his own in which he goes behind-the-scenes at how 3DPets does its work.<\/p>\n

<\/fbs-ad><\/p>\n

On its website, 3DPets writes that although technology has revolutionized countless industries\u2014thanks in large part to Apple products like the iPhone\u2014there are those that have been \u201cleft in the dust,\u201d adding pet orthotics, prosthetics, and carts are examples of industries left behind. Thus, it\u2019s 3DPets\u2019 mission to \u201cgive these pets in need the latest and greatest to produce better outcomes and reduce stress, and strain\u201d by bringing pet prosthetics into the 21st century.<\/p>\n

According to 3DPets, giving these dogs better accessibility is crucial because, as is the case with humans, the prostheses give the dogs greater mobility and freedom. Moreover, the dogs carry 60% of their weight on the front limbs; a prosthetic helps redistribute the weight more evenly. The use of a prosthetic aids greatly in reducing the chances of conditions such as carpal joint deterioration, arthritis, and hyperextension.<\/p>\n

A full limb prosthetic like Chip\u2019s is priced starting at $1,550.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Turns out, pups benefit from assistive tech as much as humans do. Apple today posted a video to YouTube called \u201cThe Invincibles.\u201d The spot, shot entirely on iPhone 14 Pro, tells the story of Chip, a dog who was born with a limb difference. Rather than face euthanasia, doctors instead decided to amputate one of […]<\/p>\n","protected":false},"author":1,"featured_media":10629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-10628","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"\nApple, MKBHD Showcase Pet Prosthetics Tech In New Videos | Brandiary<\/title>\n<meta name=\"description\" content=\"Turns out, pups benefit from assistive tech as much as humans do. 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