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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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How Michelob Ultra is building its Olympics strategy, one Games at a time
As a sponsor of Team USA since the 2024 Summer Olympics and Paralympics in Paris, Michelob Ultra’s approach to the Games spans multiple sports and athletes. But ahead of the Games in Italy next month, the beer brand is lacing up its ice skates as it prepares to throw its…
Under the hood of the Williams F1 team’s 2026 rebrand
The F1 paddock is a colorful place—and we mean that literally. Ferrari is known for its iconic red. McLaren lives by papaya orange. And in 2026, the Williams team wants to become synonymous with its refreshed blue color palette.The team’s colors aren’t the only thing getting an update in the…
Coworking with Steve Rotter
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Steve Rotter is CMO of DeepL, an AI-powered translation service. He has also served as CMO at the software companies FourKites, OutSystems, and Acrolinx.Favorite project you’ve worked on? By far, it’s…
Coworking with Darcy Kurtz
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Darcy Kurtz is CMO of WP Engine, a webhosting company, where she leads corporate marketing, product marketing, revenue marketing, and marketing operations. She has held key marketing and revenue roles at…
Our Third Place, a networking group, is courting women in media and advertising
Katherine Naylor Pullman knows the advertising world. She’s had advertising roles at the fan engagement platform Cameo, Reese Witherspoon-founded production company Hello Sunshine, and at the now-defunct streaming platform Quibi, where she spent roughly two years each.But in her experience, companies didn’t always have the time or resources to invest…
Sports helps boost streamer sign-ups, but subscribers don’t always stick around: Report
Sports programming’s availability on subscription streaming platforms is leading to new sign-ups, but that doesn’t always translate to retention, according to new data shared in Antenna’s State of Subscriptions: Sports & Streaming report.During the NFL’s 2023 and 2024 seasons, Paramount+ saw an average of 117,000 daily sign-ups, a 41% higher…
Exclusive: Comscore rolls out expanded social reporting and streaming audio measurement
Comscore is wrapping up 2025 with a new set of capabilities: streaming audio measurement and expanded social reporting.The social reporting feature will include metrics from various Meta platforms, including Facebook, Instagram, and Facebook’s Audience Network, which will allow advertisers to see deduplicated reach across Meta’s platforms. The audio measurement tool,…
Some of the most popular sports posts of 2025
In times of turbulence—like, uh, most of 2025—people search for escapes in their favorite pastimes, like watching sports, scrolling social media, or watching sports on social media.Maybe that’s why this year, the social pages of leagues, teams, and other sports organizations did numbers: One post from MLB saw almost 4…
Why Oakley is betting on girls’ flag football
Oakley has been a recognizable brand in the football world since the ’90s, when former NFL players like Mel Gray and Warrick Dunn wore Oakley sunglasses under their helmets before visors were common.A few decades later, football looks a little different—and not only when it comes to players’ preferred eyewear.…
Behind the scenes of Bush’s college football bowl…of beans
It’s College Football Playoff season, and the postseason bowl games have become a platform for some of the zaniest marketing moments in recent memory. We’re looking at you, Pop-Tarts mascot sacrifice and Cheez-It wedding.This month, Bush’s Beans is joining the party after securing the naming rights to the Boca Raton…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…